THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Newcastle United has teamed up with Fantasy Football Scout to publish Fantasy Premier League hints, tips and advice throughout the 2026/27 season.
Purito Seoul partnered with experiential marketing agency Super Great Fantastic to create and launch a New York City pop-up shop inspired by Seoul, Korean ingredients and Korean-native plants.
Heretic collaborated with fantasy artist Boris Vallejo to pair three of his iconic paintings with three Heretic fragrances in a limited-edition collector’s series spanning scent, apparel and mythic storytelling.
CMLL and New Japan Pro-Wrestling delivered a joint FantasticaMania 2026 event in Osaka as part of their ongoing international wrestling alliance.
Fanta and Xbox are presented as teaming up for a global gaming challenge, with the supplied page title also referencing a special-edition global release and the Wanta Fanta Challenge.
Roppongi Hills’ Tokyo City View is hosting a themed experience co-presented with the TV anime The Apothecary Diaries, using a night-sky and dance concept.
Perrier-Jouët partnered with design studio Formafantasma on Cohabitare, an architectural intervention focused on productive coexistence between species. The installation includes 74 terracotta pillars designed as insect habitat and connects biodiversity, viticulture and design.
Ocean Park is collaborating with the original fantasy IP Under the Castle on a Halloween activation featuring a haunted experience, themed food, a pop-up store, exclusive merchandise and game prizes. The official page describes the partnership as Under the Castle joining forces with Ocean Park.
Fantawild identifies Anta as a partner in the Boonie Bears brand licensing business.
Fantawild identifies Infiniti as a partner in the Boonie Bears brand licensing business.
Fantawild identifies Kraft as a partner in the Boonie Bears brand licensing business.
Fantawild identifies Yili Group as a partner in the Boonie Bears brand licensing business, supporting licensed consumer products across multiple categories.
DraftKings entered an official sports betting and daily fantasy partnership with the WNBA.
Fendi’s Fantastic Fendi Future capsule includes a Baguette Soft Trunk designed in collaboration with Japanese artist Aya Takano.
Fanta × Ghost Face × Fun World × Paramount+: Ghost Face Punch
Fanta × Xbox: 25th Anniversary Gaming Collection
United × Disney Advertising × ESPN · Fantasy Football Draft