THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
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Persol and Italian design company Cassina created a limited-edition eyewear collection inspired by Cassina design heritage, including numbered frames, dual branding and bespoke packaging.
Málaga CF announced that CF El Burgo, CP Mijas Las Lagunas and El Palo FC joined its Acuerdo Marco, a collaborative framework with clubs across Málaga province intended to strengthen local football and develop academy talent.
KARL LAGERFELD JEANS and DRAGON reunited for Spring-Summer 2026 to reinterpret DRAGON’s Amped shield silhouette with exclusive frame finishes and lens-color combinations developed specifically for the partnership.
Marcolin designs and produces TOM FORD optical frames and sunglasses under a long-term eyewear license; the page documents the Spring/Summer 2026 collection and the continuing relationship since 2005.
Bandit announced its first co-designed eyewear collaboration with Research Studio, producing the Stride and Foam performance frames.
Addison Ross describes a collaboration with India Hicks producing six frames in grass cloth and velvet.
Marcolin's brand page documents the ongoing relationship with TOM FORD for production and distribution of optical frames and sunglasses and presents the Spring/Summer 2026 collection.
Carolina Herrera launched a capsule collection with denim brand FRAME featuring colorful separates.
Wynn Macau is presenting the BAPE × Pagani Huayra R hypercar at its public 2026 Hypercar Exhibition to celebrate the opening of BAPE STORE MACAU at Wynn Palace. The event explicitly frames the exhibit as an automotive and fashion crossover collaboration.
Zeal Optics teamed up with Denver-based artist Pat Milbery and SOS Outreach on the Open Hearts Collection, featuring artist-designed versions of Zeal eyewear. Zeal donates $5 from each collection frame sold to SOS Outreach.
GlassesUSA.com announced a partnership with Vogue Eyewear for Spring Summer 2026, introducing an oversized geometric frame available exclusively through GlassesUSA.com.
The official museum page says Shanghai Museum and multiple named organizations signed exhibition cooperation memoranda for the 2026 Machu Picchu exhibition. A separate official page documents a strategic cooperation framework with China Eastern covering ticket-and-flight products, cultural products, transport and aircraft livery; another documents the museum’s coffee and pastry collaboration with Hyatt.
The official archive identifies a 2025 Anthropologie and Artfully Walls framed art-print collaboration connected to Bodil Jane.
DITA and Ronaldinho created a collection spanning DITA and DITA Lancier technical performance eyewear, with three named frames available through DITA channels and selected retailers.
The MoU makes Emirates a preferred airline partner for marine-crew travel and creates a framework for joint commercial opportunities.
RBI and Bitpanda Enterprise created a framework intended to scale digital-asset access.
MCI features work on PANLAR’s medical congress presence, framed as an immersive and sustainable cultural experience.
Hotel Amigo offers a Diane von Furstenberg Experience suite featuring a zebra rug, framed Andy Warhol silk scarves and items signed by Diane von Furstenberg, creating a branded hospitality experience tied to the fashion designer.
Quince operates an ongoing partner-offers program in which customers shop through named partner links and earn Quince credit.
Analytic Partners and Cox Communications worked on measuring marketing's contribution to profit.
Behind The Frames: MELTY BLOOD
Kiewit became the Colorado Rapids’ official jersey sleeve partner in a collaboration framed around sponsorship, community engagement and supporter opportunities.
MotoGP and Aprilia, Ducati, Honda, KTM and Yamaha signed a joint agreement covering the sport's 2027–2031 framework, including sporting, technical and commercial cooperation and the manufacturers' continued participation.