THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

Major League Soccer × adidas × Allstate × Apple × AT&T × Audi × Beats by Dre × Campbell Snacks × Caterpillar × CELSIUS × Century 21 × Chime × Coca-Cola × Continental Tire × Corpay × Discount Tire × DoorDash × EA SPORTS × The Home Depot × Michelob ULTRA × Jameson × Polymarket × POWERADE × Procter & Gamble × RBC Wealth Management × Sorare × Ticketmaster × TikTok × TOCA × Walmart × WWT × FOX Sports × TSN × TVA Sports × Getty Images × National Coalition of 100 Black Women × 100 Black Men of America × American Red Cross × Athlete Ally × Beyond Sport × Canadian Red Cross × Children’s Oncology Group × Green Sports Alliance × Hope and Heroes × Memorial Sloan Kettering × Special Olympics × Street Soccer USA × U.S. Soccer Foundation × You Can Play

Official MLS Partners

Major League Soccer publishes its current official corporate, broadcast, photography and community partner relationships.

Sports

Iowa State Cyclones × Horizon Sports & Experiences × FOX Sports × University of Michigan × University of Maryland × University of Connecticut

Iowa State to Participate in 2026 Women's Champions Classic

Iowa State women's basketball was selected as one of four programs for the 2026 Women's Champions Classic, an annual showcase announced by Horizon Sports & Experiences and FOX Sports. Iowa State is scheduled to play Michigan in a doubleheader at Barclays Center, alongside Maryland and UConn.

Brooklyn, United StatesCollege Sports

Image for Amazon Web Services and FOX Sports collaboration

Amazon Web Services × FOX Sports

AWS customer relationship with FOX Sports

AWS lists FOX Sports among its media and entertainment customer stories.

Big Tech

Image for Major League Soccer and adidas and Allstate and Apple and AT&T and Audi and Beats by Dre and Campbell Snacks and Caterpillar and CELSIUS and Century 21 and Chime and Coca-Cola and Continental Tire and Corpay and Discount Tire and DoorDash and EA SPORTS and The Home Depot and Michelob ULTRA and Jameson and Polymarket and POWERADE and Procter & Gamble and RBC Wealth Management and Sorare and Ticketmaster and TikTok and TOCA and Walmart and WWT and FOX Sports and TSN and TVA Sports and Getty Images and National Coalition of 100 Black Women and 100 Black Men of America and American Red Cross and Athlete Ally and Beyond Sport and Canadian Red Cross and Children’s Oncology Group and Green Sports Alliance and Hope and Heroes Memorial Sloan Kettering and Sport and Sustainability International and Special Olympics and Street Soccer USA and U.S. Soccer Foundation and You Can Play collaboration

Major League Soccer × adidas × Allstate × Apple × AT&T × Audi × Beats by Dre × Campbell Snacks × Caterpillar × CELSIUS × Century 21 × Chime × Coca-Cola × Continental Tire × Corpay × Discount Tire × DoorDash × EA SPORTS × The Home Depot × Michelob ULTRA × Jameson × Polymarket × POWERADE × Procter & Gamble × RBC Wealth Management × Sorare × Ticketmaster × TikTok × TOCA × Walmart × WWT × FOX Sports × TSN × TVA Sports × Getty Images × National Coalition of 100 Black Women × 100 Black Men of America × American Red Cross × Athlete Ally × Beyond Sport × Canadian Red Cross × Children’s Oncology Group × Green Sports Alliance × Hope and Heroes Memorial Sloan Kettering × Sport and Sustainability International × Special Olympics × Street Soccer USA × U.S. Soccer Foundation × You Can Play

Major League Soccer official partner relationships

MLS’s official directory identifies its current partner relationships across corporate, MLS NEXT Pro, League Cup, broadcast, photography and community categories. The roster is evidence of multiple distinct MLS collaborations; individual deal terms are not provided on the supplied page.

Sports

BYU Cougars × ESPN × FOX Sports × Big 12 Now × BYUtv

BYU Athletics Media Partnerships

BYU Athletics maintains ongoing broadcast and media partnerships with ESPN, FOX Sports, Big 12 Now and BYUtv for distribution and production of BYU sporting events and programming.

Provo, United StatesCollege Sports

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

Make the Buzz yours.

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TURN THE BUZZ INTO A PLAN

The Chinwagy
Buzz.

Explore the collaborations.

Start with a brand.

Official MLS Partners

Iowa State to Participate in 2026 Women's Champions Classic

AWS customer relationship with FOX Sports

Major League Soccer official partner relationships

BYU Athletics Media Partnerships

Explore the collaborations.

Make the Buzz yours.

Know first.
Then know where to go.

Explore the collaborations.

Start with a brand.

Official MLS Partners

Iowa State to Participate in 2026 Women's Champions Classic

AWS customer relationship with FOX Sports

Major League Soccer official partner relationships

BYU Athletics Media Partnerships

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.