THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
The University of Cincinnati and FC Cincinnati launched a strategic partnership covering real-world internships, STEM outreach, FC Cincinnati front-office participation in UC classes, and community events.
FC Cincinnati’s official Pub Partner program is presented by Coors Light and includes bars and restaurants hosting supporter watch parties and promotions.
Greater Cincinnati was selected to host MLS NEXT Cup 2027. FC Cincinnati is part of the regional effort and cited its partnership with the Cincinnati Sports Commission. The event will take place across three venues.
FC Cincinnati and MadTree announced a multi-year partnership involving activations at MadTree locations and naming Sway the club’s official canned cocktail partner.
altafiber entered a multiyear partnership as FC Cincinnati’s Official Internet Partner, including a rebrand of the Field Lounge at TQL Stadium.
ClarkDietrich announced an official sponsorship with MLS club FC Cincinnati, linking the partnership to community-building objectives.
Mondelēz International became FC Cincinnati’s Official Snack Partner in July 2025.
The Thanksgiving Day Race schedule includes the Chick-fil-A 5K at TQL Stadium.
The TQL Stadium calendar lists the 117th Western & Southern Thanksgiving Day Race, with the 10K and 5K starting at the stadium.
Fleet Feet will operate packet pickup and an expo at TQL Stadium ahead of the Thanksgiving Day Race.
Pella will host a Recovery Zone post-race experience at TQL Stadium during the Thanksgiving Day Race.
The ProAmpac Kids Fun Run is scheduled as part of the Thanksgiving Day race programming at TQL Stadium.
altafiber becomes FC Cincinnati’s Official Internet Partner and receives Field Lounge branding at TQL Stadium.
ClarkDietrich announces an official sponsorship with FC Cincinnati tied to regional community-building efforts.
FC Cincinnati and MadTree launch a multi-year partnership naming Sway the club’s official canned cocktail partner and bringing activations to MadTree locations.
FC Cincinnati names Mondelēz International its Official Snack Partner.
The Hillman Group and FC Cincinnati enter a five-year partnership focused on community impact in the West End and surrounding neighborhoods.
FC Cincinnati and the University of Cincinnati expand educational cooperation and designate UC as the club’s official university.