THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Fairmont and Cadillac Canada are collaborating on chauffeured, sustainable luxury travel across Fairmont's Canadian portfolio.
Fairly Made publicly announced a collaboration with Swedish fashion house TOTEME concerning responsibility and supply-chain work.
Frieze’s official 2026 partner materials identify Turkish Airlines as an Official Global Partner for Frieze New York. Frieze’s official London and Masters coverage also describes partnerships and activations involving Tiffany & Co., Ruinart, illycaffè and Aldar, including Aldar’s Frieze Sculpture Abu Dhabi collaboration.
ROKA Mayfair created the HAMA Highball exclusively with HAMA Rum, with OneZone identified as a partnership participant for the activation.
Fairly Made announced a collaboration with TOTEME to provide traceability and supply-chain intelligence, including product-level impact insights.
Walters Faith and Olivia Chantecaille created the OC x WF jewelry collection, including diamond and sapphire pieces.
Acne Studios describes ongoing collaboration with named multi-stakeholder sustainability networks to advance research, innovation and shared sustainability goals across its supply chain.
GemFair and De Beers London launched a capsule jewellery collection featuring ethically sourced artisanal diamonds.
Ubbi states that it has partnered with Faire to offer online wholesale ordering and net-60 terms for Ubbi products.
Art Week Tokyo 2026 is organized by Japan Contemporary Art Platform in collaboration with Art Basel, with support from Japan’s Agency for Cultural Affairs. The citywide program activates more than 50 art institutions and galleries.
Varley partnered with Fairly Made on a project to measure and score product environmental and social impact and improve supply-chain transparency.
Strathberry partnered with Fairmont St Andrews on a branded afternoon tea, combining the handbag brand’s aesthetic with the hotel’s hospitality offering.
Alaïa continued its partnership with TEFAF Maastricht 2026, linking the fashion house with an international fair for fine art, antiques and design.
Giorgio Armani expanded its partnership with NOMAD for the fair's inaugural U.S. edition at The Watermill Center. Armani presents Giorgio Armani / Unveiled, an exhibition platform supporting artists, including newly commissioned works by Ariel Dearie and Jonathan Kline.
Zadig & Voltaire partnered with French green-tech startup Fairly Made to advance product traceability and impact-performance measurement across its products.
Fair Harbor’s official journal describes a collaboration with Athletic Brewing spanning co-branded T-shirts, swim trunks and a hat.
Farmhouse Pottery’s official wholesale program states that it has partnered with Faire Direct to help retail partners bring Farmhouse wares to their shops.
Drôle de Monsieur’s official project page names several collaborations, including a handcrafted chess bench created with Mabeo and a collaboration with French faience manufacturer Gien.
Goldbergh and Browns partnered on a bespoke interpretation of Goldbergh's Gold Exclusive collection, available at Browns' Mayfair flagship and online.
ART SG 2026 partnered with The Glendronach, which operated a whisky booth and sampling experience at the art fair.
Woodinville Whiskey is featured in Fairmont Olympic’s Barrel & Brine dinner experience, including Woodinville Whiskey flavors, optional flights, and hosted tastings led by a Woodinville Whiskey brand ambassador on October 10 and October 24, 2026.
Brown's Hotel partnered with Mayfair jeweller Boodles on an English Garden Afternoon Tea, creating a named hospitality collaboration between the hotel and an external jewellery brand.
ART SG’s 2027 edition is presented by founding and lead partner UBS, continuing the fair’s named commercial partnership.
Jumeirah Carlton Tower's A Taste of Diwali brings together outside chefs Cyrus Rustom Todiwala, Asma Khan, Dipna Anand and Sameer Taneja with Jumeirah chefs for a limited-edition culinary programme, culminating in a Diwali celebration.