THE BRAND COLLABORATION WIRE

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Buzz.

See which brands are working together, what they created and where you can explore it.
BRAND COLLABORATIONSWhat’s
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Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.
Earlier collaborationSphere Entertainment × State of Maryland × Prince George’s County × Peterson Companies

Intent to Develop a Sphere at National Harbor

Sphere Entertainment, the State of Maryland, Prince George’s County and Peterson Companies announced an intent to develop a new smaller-scale Sphere venue at National Harbor. The proposed venue would feature immersive experiences, an Exosphere, Sphere Immersive Sound, haptic seating and 4D effects.

National Harbor, Maryland, United StatesTheme Parks & Attractions
Official image for Sphere Entertainment and AMC Global Media and AMC and BACARDÍ Rum and Kraft Heinz collaboration
Earlier collaborationSphere Entertainment × AMC Global Media × AMC × BACARDÍ Rum × Kraft Heinz

Sphere and AMC Expand Seasonal FearFest, Sphere of Fear and Holiday Programming Collaboration

Sphere and AMC Global Media expanded their seasonal collaboration to combine Sphere’s Sphere of Fear and Sphere of Cheer celebrations with AMC’s FearFest and Best Christmas Ever programming. The platform supports cross-property brand activations, including Exosphere exposure and AMC distribution.

Las Vegas, United StatesTheme Parks & Attractions
Official image for Sphere Entertainment and evian collaboration
Earlier collaborationSphere Entertainment × evian

Sphere Names evian Official Still Water Partner of the Venue

Sphere and evian entered a multi-year venue partnership naming evian the Official Still Water Partner of Sphere. The collaboration includes concession-area branding and custom evian content on the Exosphere, with the campaign launching in September 2026.

Las Vegas, United StatesTheme Parks & Attractions
01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

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