THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Edrington’s 2025 annual report identifies a collaboration between The Macallan and singer-songwriter Emeli Sandé on “Roots,” a track created for the brand’s anniversary celebrations.
The Macallan’s 200th-anniversary programme included an experiential partnership with Cirque du Soleil at The Macallan Estate, the TimeSpirit restaurant in collaboration with the Roca Brothers, and Emeli Sandé’s commissioned song “Roots.”