FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Kith and Giorgio Armani presented Dreams of the Dune, the third chapter of their collaboration, including special footwear and headwear partnerships with ASICS, Diemme and ’47. The collection debuted with a runway show in the Agafay Desert south of Marrakech.
EMME and Mimì à la Mer created a special Spring-Summer 2026 capsule collection combining EMME’s contemporary fashion aesthetic with Mimì à la Mer’s beachwear imagery.
VELUX Group became an Official Partner of Paris-Roubaix Hauts-de-France and Paris-Roubaix Femmes Hauts-de-France. The multi-year partnership includes VELUX branding on race bibs and at strategic locations along the course.
Lemme, founded by Kourtney Kardashian Barker, partnered with Kylie Cosmetics on a limited-edition gummy vitamin sold exclusively at Ulta Beauty. The activity is a named beauty-and-wellness collaboration.
The Tour de France and Tour de France Femmes avec Zwift announced an agreement with Mars Wrigley for M&M'S to become an official supplier for the next three years. ([letour.fr](https://www.letour.fr/fr/actus/2025/m-ms-r-devient-fournisseur-officiel-du-tour-de-france-et-du-tour-de-france-femmes-avec-zwift/1332902?utm_source=openai))
The official event announcement states that M&M'S, through Mars Wrigley, became an official supplier to both the men's Tour de France and Tour de France Femmes avec Zwift for three years. ([letour.fr](https://www.letour.fr/fr/actus/2025/m-ms-r-devient-fournisseur-officiel-du-tour-de-france-et-du-tour-de-france-femmes-avec-zwift/1332902?utm_source=openai))
UK Sport is identified as supporting the 2027 Tour de France Femmes avec Zwift Grand Départ in Great Britain.
Goldbergh and Femme Open held a padel tournament at Ellery Beach House near Stockholm.
Zwift is attached to the Tour de France Femmes avec Zwift stage-winner predictor for the 2027 Grand Départ.
Loro Piana opens its Piedmont site to reveal the materials, techniques and people behind exceptional knitwear.
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