THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Dubai Marathon and MG Motor formed a two-year automotive partnership supporting the 2026 and 2027 race editions, with MG vehicles assisting event organisation and infrastructure.
Dubai Marathon and ASICS entered a multi-year partnership covering presenting sponsorship, official footwear and apparel, an on-site experience zone, and year-round running and wellness activations.
ASICS entered a multi-year partnership with Dubai Marathon covering 2026–2028, including footwear and apparel, a race-day Experience Zone and year-round training and wellness activations.