FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Emaar Malls lists a Yann Couvreur pop-up at Dubai Mall, establishing a named external food-brand activation at the mall.
Aircharge installed more than 500 branded wireless chargers across 14 screens at Reel Cinemas’ Dubai Mall and Dubai Marina Mall locations. The chargers provide QR/NFC access to a branded Reel Cinemas landing page supporting in-seat ordering, offers, bookings, gift cards and feedback.
Penhaligon’s announced an exclusive collaboration with artist Maggi Hambling featuring numbered and engraved Endymion Concentré bottles, bespoke ribbons created by Hambling, specially designed cases, and signed prints from her ink drawings. The editions are available at Penhaligon’s Regent Street, Dubai Mall, and New York boutiques.
RIKAS operates the Blue Box Café at Tiffany & Co.’s Dubai Mall flagship, with a French-inspired seasonal menu and signature Tiffany-themed dining experiences.
RIKAS Hospitality Group operates a Blue Box Café experience at Tiffany & Co.’s Dubai Mall flagship, with a menu created in partnership with Tiffany & Co.
Level Shoes runs a shoe-reuse and redistribution initiative with Dar Al Ber Society. Customers can drop off gently worn or unused shoes at a Level Shoes installation in Dubai Mall or hand them to delivery staff; Level Shoes and Dar Al Ber Society sort and distribute the shoes to people who need them.
TURN THE BUZZ INTO A PLAN