FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Samuel Ross and A-Cold-Wall* collaborated with Beats by Dr. Dre to redesign the Studio3 Wireless headphones, bringing fashion-design language into Beats’ consumer-audio product.
Rockstar Games’ GTA Online expansion The Contract centers on a fictional partnership with Dr. Dre and includes previously unreleased music premiering exclusively in the game.
Snoop Dogg and Dr. Dre’s Gin & Juice brand became presenting sponsor of the Arizona Bowl through a multi-year partnership with Playfly and the bowl.
TURN THE BUZZ INTO A PLAN