THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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ESPN will provide global broadcast coverage of the Special Olympics World Games Santiago 2027 under its continuing relationship with Special Olympics.
ESPN will be the exclusive domestic broadcast home for all eight NWSL Decision Day matches as part of its expanded media-rights agreement with the league.
SoundCloud and Moises partnered to bring AI-supported creation, collaboration and distribution to artists.
TikTok and iHeartPodcasts announced three original podcasts joining the TikTok Podcast Network. The article describes the network as a partnership combining TikTok's creator ecosystem with iHeartMedia's podcast production, publishing and monetization capabilities.
Annie Selke describes a collaboration with Houston-based designer Marie Flanigan spanning handcrafted rugs, bedding and accessories.
Overwatch Esports identifies WDG as its Asia esports partner and assigns WDG overall operations, broadcast and show production for the OWCS Pre-Season Bootcamp Tournament.
DIRECTV entered a multi-year agreement to distribute Hurricanes Hockey Network to streaming, satellite, U-verse and commercial customers in the Hurricanes' broadcast territory.
Ocean Park’s annual report describes a multi-faceted collaboration with Metro Broadcast Corporation Limited to promote conservation education through Metro’s channels and identifies the Metro x Ocean Park Good Music Live series, including a Thomas Chow showcase at Ocean Park on June 8, 2024.
The official participation page identifies the October 2026 edition as Lakmé Fashion Week “in Partnership with FDCI.” The official partners page also identifies event relationships involving NIF Global, Carlsberg and other named partners.
L'Objet partnered with fine jewelry designer Lito to create decorative objects featuring Lito’s eye motif, handcrafted in porcelain with 24-karat gold plating and resin details.
San Diego Sports 760 will broadcast San Diego State Athletics' men's home basketball exhibition games against Southern California on October 23, 2026, and Long Beach State on October 28, 2026.
Liverpool Los Angeles collaborated with Mercado Global on handcrafted belts and statement shoes, with part of Liverpool’s share of revenue donated to Mercado Global’s community education program.
EBU, A.S.O. and Unipublic extended their media-rights agreement, keeping the Tour de France and other men's and women's cycling events available across European public-service broadcasters through 2032.
The Saints and PSG partnership includes a Handcrafted Collector Jersey designed with French upcycling workshop LeLabPlus and artist Ed Broner, accompanied by a tote bag and vinyl release, with a Saints House pop-up on October 24.
Frieze Abu Dhabi’s inaugural edition is established in partnership with DCT Abu Dhabi. The programme also includes Frieze Sculpture Abu Dhabi, presented by Aldar, with works shown at Mamsha Beach from November 16.
Brentford announced that its home Premier League matches against Arsenal, Manchester City and Newcastle United would be broadcast live by Sky Sports or TNT Sports, with additional Sky Sports coverage for away matches at Coventry City and Arsenal.
DICK'S Sporting Goods presents a Colorado Rapids podcast episode, in which Mike and Drew recap the Rapids’ draw in Portland and discuss the team’s home unbeaten run.
Jazwares and Cloudco Entertainment announced limited-edition Care Bears releases across Jazwares collectibles, including Squishmallows, with the first wave expected globally in 2026.
Off The Ball and the Steelers partnered to make the official Steelers Audio Network broadcast available to fans on the island of Ireland for the Steelers-Saints game.
The brand states that, in collaboration with Build a Nest, it identified Tanora to co-develop a capsule collection of handcrafted raffia accessories using traditional Malagasy weaving and crocheting techniques.
The European Broadcasting Union extended its media-rights agreement with Amaury Sport Organisation and Unipublic through 2032. The portfolio includes La Vuelta and other men's and women's cycling events, with broadcasts continuing across European public-service media and platforms.
Red Bull continues as the LEC’s Official Energy Drink through the end of 2026, with activations at the Riot Games Arena and support for league broadcasts and teams.
Allen Edmonds and Engineered Garments developed limited-edition footwear releases handcrafted by Allen Edmonds artisans.
Radio Classique’s official LinkedIn post announces an association with Audiomeans covering hosting, distribution and monetization of the station’s podcasts.