FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
BKT Tyres extended its Big Bash partnership for three more years. The agreement retains BKT naming rights for the Golden Cap awards and continues its association with Big Bash tipping and umpire apparel.
New Balance became the Big Bash’s apparel supplier and collaborated with Cricket Australia, Big Bash clubs and Belgravia Apparel to design and launch new playing kits for the BBL and WBBL.
Cricket Australia’s official commercial-partners page identifies KFC as naming-rights partner for the BBL and Toyota as a partner of the Weber Women’s Big Bash League, alongside additional partners including Weber, ASICS, Hola Health and others.
TURN THE BUZZ INTO A PLAN