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Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
For the 2025–2027 tenth edition of the Max Mara Art Prize for Women, Max Mara and Collezione Maramotti partner with Jakarta’s Museum MACAN, with Cecilia Alemani curating the edition.
Max Mara, in collaboration with Collezione Maramotti, presents ‘Microclima’, a permanent site-specific work by French artist Eva Jospin for the terrace of its Milan flagship. The installation also includes an essence developed by Jospin with perfumer Julien Rasquinet of IFF.
TURN THE BUZZ INTO A PLAN