THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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JPMorganChase announced a $10 million long-term, low-cost loan to ACE to help finance approximately 70 small-business loans across Georgia, alongside expanded coaching and banker coverage in Atlanta.
The Denver Broncos and CHSAA jointly operate a weekly high-school football coach recognition program, with honorees recognized during pregame ceremonies at Broncos home games.
The Philadelphia Eagles' Coach of the Week recognition is presented by Visa, creating a named sponsorship relationship between the Eagles and Visa. The featured recipient is Brendon Ireton of The Tatnall School.
Virginia Athletics and Charlottesville food hall Dairy Market share an ongoing sponsorship and branded hospitality experience through Coach’s Corner with Tony Elliott and Ryan Odom. The October 20 episode featured student-athlete Kam Robinson at Dairy Market, with additional shows scheduled through November 23.
The Packers’ High School Coach of the Week program recognizes coaches during the 2026 football season and includes a $1,000 donation to each winner’s school football program from the Packers and the NFL Foundation.
Equinox's EQX ARC combines coach-led training, Oura Ring data and Function Health biomarker testing into a women's health and performance program.
The Giants and Gatorade selected Bronxville High School coach Patsy Manganelli as the Lou Rettino High School Coach of the Week. The program includes a $2,000 grant from The Giants Foundation and Gatorade to the school’s football program, plus recognition at a postseason dinner and a 2027 preseason home game.
Slip's official collaborations page says, “We are honored to have collaborated with some of our favorite brands,” and lists named partners across beauty, fashion, retail, hospitality and culture, including Victoria Beckham Beauty, OUAI, Coachella, Mumm Champagne and others.
The Omaha Supernovas announced a strategic partnership naming BODYARMOR the franchise’s Official Sports Drink for the 2027 season. BODYARMOR will supply products to players, coaches and staff, receive season-long court-logo visibility at CHI Health Center, and appear on the back of every Supernovas jersey.
The Omaha Supernovas are teaming up with Kearney SportsPlex to host two All-Skills Volleyball Clinics on Sunday, November 22, 2026, led by Supernovas athletes and coaches.
Coach's official Fall 2026 campaign page says Coach and Spotify partner to bring consumers new campaign experiences.
Psycho Bunny says it became an official partner of USA Padel and marked the relationship with a takeover of Ultra Padel Club featuring coaching clinics, open courts, a DJ and a preview of incoming styles.
D.C. United will participate in the 2027 Coachella Valley Invitational, a preseason competition powered by Fundamental, at Empire Polo Club.
Weight Watchers and FlavCity launched a limited-edition Whipped Lemonade protein smoothie powder and a 10-week Summer Strength Club experience featuring strength training, recipes, coaching and community programming.
Vuori identifies Exos as its exclusive premium performance-apparel partner for the company’s coaching, athlete-performance and corporate-wellness activities.
Six Senses Kaplankaya is hosting a four-night breathwork, coaching and movement retreat with Lisa de Narvaez, founder of Blisspoint.
Equinox’s ARC program combines Equinox coaching and assessments with Oura Ring data, Function Health biomarkers, nutrition sessions and bodywork.
Equinox states that its habit-based Nutrition Coaching Program was developed through a research partnership with UCLA and is designed to support behavior change and performance.
Coach’s official commerce page lists a Disney x Coach collection of bags, clothing, footwear, accessories and collectibles featuring Disney characters.
Sézane and Each One worked together to coach and train refugees for roles in Sézane’s in-store teams.
Ottawa Black Bears and Their Opportunity teamed up for a youth lacrosse clinic in Kitigan Zibi, with equipment donations and coaching support from Next Level Lacrosse founder Adam Gardner.
Inter Miami CF Foundation and Royal Caribbean jointly hosted a youth fútbol clinic in Nassau, with support from the Bahamas Football Association. The programme included coaching, school outreach and commemorative gifts.
Equinox’s EQX ARC women’s health and performance program combines Equinox coaching with Oura Ring data and Function Health biomarkers.
Orangetheory Fitness became an official Columbus Crew partner and later coached a workout class at a Crew watch-party activation.