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Singapore Airlines is introducing BYREDO Blanche fragrance, hand cream and lip balm in new Business Class amenity kits, with the kits progressively introduced from November 2026 on flights above six hours.
Singapore Airlines is introducing SISLEY skincare products in new amenity kits for Suites and First Class customers. The kits are to be progressively introduced from November 2026 on flights above six hours.
MotoAmerica, Samsung TV Plus and V10 Entertainment announced a multi-year streaming partnership covering all MotoAmerica classes, including the Superbike class and the wider series programming distributed through MotoAmericaTV.
Garmin added Class A as an integrated analysis service for automatically sharing compatible aircraft flight logs through flyGarmin.com and PlaneSync.
ANA announced that Business Class amenity kits on eligible international routes would include CULTI MILANO products from April 2026 onward.
Alo Yoga and Miami wellness studio Wild Thing launched a year-long residency featuring two gatherings each month: a free community class and a ticketed ALO Residency Experience with movement, gifting, food and connection.
Thai Airways and Jim Thompson launched an eco-friendly business-class amenity kit featuring a specially designed bag made with environmentally friendly materials.
HONGQI and premium fitness-club network World Class announced an extended partnership for premium-lifestyle audiences. The indexed official Hongqi result identifies the relationship as a joint partnership program; the source page was not fully retrievable during review.
SWISS and Zimmerli jointly developed First Class amenity kits, while Zimmerli supplies SWISS First pajamas and related comfort items.
Rhum HSE and Paris Society held a bartender masterclass at Maison Revka and developed four original cocktails pairing Maison Revka with HSE rum.
Orangetheory Fitness became an official Columbus Crew partner and later coached a workout class at a Crew watch-party activation.
MotoAmerica’s official 2026 championship announcement refers to the class as the Motovation Supersport series.
MotoAmerica’s 2026 announcement refers to the Supersport class as the Motovation Supersport series, establishing a naming relationship between MotoAmerica Supersport and Motovation.
MotoAmerica's 2026 schedule identifies the class as the Parts Unlimited Talent Cup By Motul, with 16 races beginning at Circuit of The Americas during the MotoGP weekend in Texas.
Votary will provide skincare products for Virgin Atlantic Upper Class amenity kits, with the first products scheduled to appear onboard from the beginning of 2026.
Lufthansa introduced BABOR skincare in First and Business Class amenity kits and a personalized First Class skincare menu.
MasterClass states that it partners with Verizon to offer special memberships or benefits. The official help page lists Verizon among its partnership programs.
Virgin Atlantic announced a fleet-wide Starlink connectivity partnership, an AI concierge partnership with OpenAI and Tomoro.ai, an exclusive UK air-taxi partnership with Joby, and a Votary skincare partnership for Upper Class amenity kits.
MotoAmerica's official 2026 championship announcement identifies the premier Superbike class as Quad Lock Superbike, evidencing the continuing Quad Lock title partnership.
MotoAmerica’s 2026 schedule identifies the class as Mission King Of The Baggers, establishing Mission as the class’s named commercial partner. The championship is scheduled to race 14 times in 2026.
MotoAmerica’s 2026 schedule identifies the class as Mission Super Hooligan National Championship, establishing Mission as the class’s named commercial partner. The championship is scheduled to join the King of the Baggers class at six 2026 rounds.
MotoAmerica’s 2026 season announcement identifies the Talent Cup as the Parts Unlimited Talent Cup by Motul, establishing a named commercial relationship between the class and its partners.
Gulf Air Falcon Gold Business Class amenity kit by PAYOT
Masi marked more than fifty years of collaboration with the Serego Alighieri family through the Vaio Armaron Serego Alighieri masterclass at Vinitaly. The partnership began in 1973 and continues through co-produced wines and shared wine experiences.
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