THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Chopard’s limited-edition Mille Miglia Chronograph celebrates its continued partnership and third watch collaboration with Luftgekühlt, the experiential Porsche gathering founded by Patrick Long.
Richemont and its Maisons participate in a cross-industry collaboration focused on responsible coloured-gemstone supply chains.
The 2026 Festival de Cannes operated with a broad official partner programme including BMW, Air France, Chopard, Mastercard, Meta, Nespresso, Orient Express Sailing Yachts and S.Pellegrino–Acqua Panna, with partner-specific transport, hospitality, media, awards and cultural activations.
Chopard continues its official partnership with the Cannes Film Festival, crafting the Palme d’Or and presenting the 2026 Red Carpet high-jewellery collection connected to the festival.
Chopard’s continuing Mille Miglia relationship includes world sponsorship, official timekeeping and event-specific Mille Miglia chronographs presented to competing teams.
Chopard and Hodinkee created a 25-piece L.U.C XPS 1860 Officer limited edition with a customized dark-green guilloché dial and other collaboration-specific details.
Chopard’s continued partnership with automotive lifestyle brand Luftgekühlt produced a 25-piece Mille Miglia Chronograph limited edition inspired by the air-cooled Porsche gatherings founded by Patrick Long.
Chopard × Cannes Red Carpet Collection 2026
Chopard × Jacky Ickx Mille Miglia JX7 Watch
Chopard × Mille Miglia 2026 Racing Edition Watch
Chopard × Zagato Lab One Concept Watch