FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
The House of Suntory collaborated with Kyoto kimono house Chiso on a collectible Hibiki Japanese Harmony limited-edition bottle featuring a bespoke floral design inspired by kimono craftsmanship. The partnership also included a Chiso kimono installation at JFK Airport Terminal 1.
Hibiki Whisky launched a global campaign featuring Anna Sawai as its first Global Ambassador and a collaboration with Kyoto kimono house Chiso; campaign content runs throughout 2026 and includes a kimono installation at JFK Airport.
Hibiki Whisky launched its first global campaign featuring actress Anna Sawai and a collaboration with Chiso, one of Japan's oldest kimono houses, to highlight Japanese artistry.
TURN THE BUZZ INTO A PLAN