THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Chicago Fire FC, NBC’s Chicago Fire and the Chicago Fire Foundation are staging a first-responder VIP experience and cast appearance at the club’s October 28 home match.
Colorado Rapids will host Fan Appreciation Night, presented by Colorado Potatoes, during its final 2026 regular-season home match against Chicago Fire FC at DICK’S Sporting Goods Park on October 31, 2026. The activation includes potato decorating and potato bobbing contests presented by Colorado Potatoes.
Chicago Fire FC partnered with Chicago-based beverage brand CheChe as its Official Sugar-Brewed Yerba Mate Ready-To-Drink Partner. CheChe products are available in premium areas and selected concourse locations at Soldier Field on matchdays.
The official press-release index names multiple distinct Chicago Fire FC collaborations covering ticketing, stadium construction, food and beverage, matchday commerce, sponsorship, technology, vehicle activation and official food-category rights.
Levy was selected as the official food-and-beverage partner for Chicago Fire FC's new stadium.
SeatGeek became the ticketing and fan-experience partner for Chicago Fire FC's new downtown stadium.