THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

Image for Eataly and Apple Pay collaboration

Eataly × Apple Pay

Eataly enables Apple Pay checkout across its marketplace

Eataly promotes Apple Pay as a faster, contactless way to purchase ingredients, food and drink throughout its marketplace.

Restaurants

BAUBLEBAR × rini

rini x BaubleBar bag charm at The Grove pop-up

The Grove’s official event listing says that during the rini Pop-Up, customers could receive a rini x BaubleBar bag charm with a $59+ purchase, created exclusively for the pop-up.

Los Angeles, United StatesFashion

Cherrypick × Vitamin Angels

Cherrypick partners with Vitamin Angels to support global nutrition programs

Cherrypick says each product purchased supports Vitamin Angels’ programs providing vitamins, nutrients and nutrition education to women and children.

Home & Design

Cherrypick × Vitamin Angels

Cherrypick’s purchase-linked partnership with Vitamin Angels

Cherrypick links product purchases to Vitamin Angels’ provision of vitamins, prenatal support and nutrition education.

Home & Design

Rifle Paper Co. × BedHead PJs × York Wallcoverings × Loloi × RJR Fabrics × Cloth & Company × The Company Store × Corkcicle × Penguin Books × Target × Hedley & Bennett × Chatbooks × Venus × Paperless Post × Clinique

Rifle Paper Co. partnerships across home, apparel, beauty and publishing

Rifle Paper Co.’s official partnerships page documents named collaborations across materially different categories, including BedHead PJs sleepwear, Loloi rugs and pillows, The Company Store bedding and bath linens, Hedley & Bennett aprons, Penguin Books, and a 2026 Clinique gift-with-purchase program.

Fashion

Singapore Airlines × Aether Fuels × Aether Beacon Pte Ltd.

Singapore Airlines To Offtake Next-Generation Sustainable Aviation Fuel From Aether Fuels

Singapore Airlines signed an agreement with Aether Beacon Pte Ltd., also identified as Aether Fuels, to purchase up to 4,800 tonnes of next-generation sustainable aviation fuel over three years, with deliveries commencing in 2028.

Singapore, SingaporeAirlines & Aviation

Chase × ACE | Access to Capital for Entrepreneurs, Inc.

JPMorganChase expands support for Atlanta small businesses through ACE financing

JPMorganChase announced a $10 million long-term, low-cost loan to ACE to help finance approximately 70 small-business loans across Georgia, alongside expanded coaching and banker coverage in Atlanta.

Atlanta, United StatesFinancial Services

JPMorgan Chase × Greater Philadelphia Growth Partnership

JPMorganChase hosts Philadelphia Local Impact Lab with Greater Philadelphia Growth Partnership

JPMorganChase and the Greater Philadelphia Growth Partnership are convening workforce, education, training, and employer leaders to address advanced-manufacturing talent pipelines.

Philadelphia, United StatesFinancial Services

Image for WWE and ReelShort collaboration

WWE × ReelShort

WWE Superstars appear in ReelShort scripted series Agent of Shadows

WWE Superstars Drew McIntyre, Joe Hendry, Jacob Fatu and others appear in ReelShort's scripted microdrama Agent of Shadows alongside ReelShort stars Marc Herrmann and Chase Mattson.

Sports

Target × St. Jude Children's Research Hospital

Target partners with St. Jude on Gigglescape bear

Target announced a partnership with St. Jude Children's Research Hospital through which purchases of the Gigglescape St. Jude bear generate a donation while supplies last.

Minneapolis, United StatesRetail & E-Commerce

Taco Bell × PepsiCo

Taco Bell and PepsiCo renew partnership through 2036

Taco Bell and PepsiCo renewed their U.S. partnership for 11 years, with PepsiCo beverages continuing across participating Taco Bell locations and the companies continuing joint beverage innovation.

Purchase, United StatesRestaurants

Dr. Brown's × Plastic Bank

Dr. Brown’s partners with Plastic Bank on plastic-neutral products

Dr. Brown’s partnered with Plastic Bank so purchases support the collection of discarded plastic, including a plastic-neutral bath line and bottle-related environmental commitments.

Kids & Baby

Limeapple × Breakfast of Canada

Limeapple partners with Breakfast of Canada to provide meals for children

Limeapple states that it partners with Breakfast of Canada and donates five meals to a child in need for every item purchased.

Kids & Baby

Golden State Valkyries × Kaiser Permanente

Valkyries and Kaiser Permanente bring Finals watch parties to Chase Center

For Games 3 and 4 of the 2026 WNBA Finals, the Golden State Valkyries are hosting official watch parties at Chase Center, presented by Kaiser Permanente.

San Francisco, United StatesSports

Chase × Musely × Advertising Week

Chase Media Solutions and Musely collaborate at ADWEEK House Cannes Lions 2026

Advertising Week’s agenda identifies a jointly presented session featuring Chase Media Solutions and Musely at ADWEEK House during Cannes Lions 2026.

Cannes, FranceFinancial Services

JPMorgan Chase × City of Atlanta

JPMorganChase collaborates with the City of Atlanta on affordable housing

JPMorganChase worked with the City of Atlanta on financing and expertise to accelerate affordable-housing development, including two draw-down bonds totaling $150 million.

Atlanta, United StatesFinancial Services

JPMorgan Chase × State of Michigan × Ford

JPMorganChase joins Michigan and Ford in a supply-chain resilience initiative

The State of Michigan, Ford and JPMorganChase announced a public-private initiative to strengthen manufacturers’ competitiveness and supply-chain resilience while accelerating innovative suppliers’ growth in Michigan.

Michigan, United StatesFinancial Services

Image for JPMorgan Chase and Atlanta Neighborhood Development Partnership collaboration

JPMorgan Chase × Atlanta Neighborhood Development Partnership

JPMorganChase supports Atlanta Neighborhood Development Partnership’s affordable-homeownership work

Since 2021, JPMorganChase has provided $4.5 million in philanthropic support to Atlanta Neighborhood Development Partnership to expand affordable single-family housing production and acquire investor-owned properties for conversion into affordable homes.

Atlanta, United StatesFinancial Services

JPMorgan Chase × Westside Future Fund

JPMorganChase supports Westside Future Fund’s Atlanta revitalization work

JPMorganChase provided $500,000 to Westside Future Fund for housing-construction working capital and digital resources supporting homeownership opportunities and community revitalization.

Atlanta, United StatesFinancial Services

Image for Sulwhasoo and Cj Hendry collaboration

Sulwhasoo × Cj Hendry

Cj Hendry x Sulwhasoo: Secret Garden

Sulwhasoo and artist Cj Hendry created Secret Garden, a New York installation inspired by Sulwhasoo’s Bukchon flagship, alongside a limited-edition Cj Hendry gift with selected Sulwhasoo purchases.

New York City, United StatesBeauty

Image for Nette and Studio Dévé collaboration

Nette × Studio Dévé

Nette x Studio Dévé perfume necklace

Studio Dévé designed a sterling-silver fragrance necklace in collaboration with Nette; each purchase includes a Nette fragrance discovery set.

Beauty

ROYCE New York × Givz

ROYCE New York partners with Givz on customer-choice charity campaign

ROYCE New York reported that, in partnership with Givz, it donated $10 to a charity chosen by the customer for every purchase over $150.

Fashion

Dippin' Daisy's × Save Our Surf

Dippin' Daisy's collaborates with Save Our Surf on ocean-conscious apparel

Dippin' Daisy's and Save Our Surf created a collaborative apparel collection supporting ocean cleanup. The collection page states that every item purchased removes one pound of plastic from the ocean.

Fashion

Cuddle and Kind × World Food Program USA × Children’s Hunger Fund × Breakfast Club of Canada × Feeding America

cuddle+kind maintains meal-donation partnerships with four humanitarian agencies

cuddle+kind says every doll purchase supports meal donations administered through partnerships with World Food Program USA, Children’s Hunger Fund, Breakfast Club of Canada and Feeding America.

Kids & Baby

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

Make the Buzz yours.

Join free and let Chinwagy bring the collaboration stories that matter to you directly to your inbox. Choose brands, categories and cities after you join.

Join free. Alerts start automatically.

TURN THE BUZZ INTO A PLAN

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.