THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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St. John’s women’s and men’s cross country teams are scheduled to compete in the BIG EAST Cross Country Championship at Pole Green Park on October 30, 2026. The championship is presented by Jeep.
G/FORE offers a dedicated 2026 PGA Championship capsule of apparel, hats and related products commemorating the championship.
The official MotoAmerica class page states that Roland Sands Design created the Mission Super Hooligan National Championship in conjunction with MotoAmerica.
Christy states that it has made the official towel of The Championships, Wimbledon for 39 years and presents its 2026 collection under that ongoing relationship.
FIS announced that Longines’ long-standing role as Official Timekeeper for Alpine Skiing has been extended, covering World Cup and championship competitions.
CHANEL Beauty presents the CC LEAGUE, a collective of seven women athletes from different disciplines, mentored by basketball champion Renee Montgomery and united around beauty, sport and personal expression.
Audi is continuing its collaboration with FIS as the exclusive automotive partner through the end of the 2029/2030 season and remains title sponsor of the Audi FIS Ski World Cup through 2030. The agreement also includes the FIS Alpine Ski World Championships in 2027 and 2029.
Overwatch Esports identifies WDG as its Asia esports partner and assigns WDG overall operations, broadcast and show production for the OWCS Pre-Season Bootcamp Tournament.
Völkl developed an updated Revolt model in collaboration with freestyle skier and Olympic champion Birk Rudd.
PlayerX was reported as the official presenting partner for the 2026 Call of Duty League Championship Weekend, with interactive audience features planned for the tournament.
The Junta de Andalucía’s tourism ministry renewed its support for Real Betis in the European club competition for amputee football.
MotoAmerica Talent Cup operates as a spec-racing class using Krämer APX-350 MA motorcycles, making Krämer the named motorcycle supplier associated with the championship class.
The LEGO Group and F1 ACADEMY entered a multi-year partnership featuring LEGO Racing on the 2026 grid, a LEGO-designed livery, a co-created LEGO Speed Champions F1 ACADEMY race-car set and podium activations.
HUF and Riot Games created the official collection for this year's League of Legends World Championships, with sales online and at selected event stops.
JetBlue extended its partnership with the Florida Panthers, remaining the official airline while becoming presenting partner of the Champions Club and launching JetBlue Landing.
Lancia’s official Stellantis Media page describes the Ypsilon Rally4 HF as created through a collaboration between Lancia and Stellantis Motorsport, alongside the Trofeo Lancia Rally and planned 2026 European Rally Championship opportunity.
The PPA Tour is staging the Opendoor Pickleball World Championships, a named event presented under the Opendoor title partnership. The event is scheduled for November 2–8, 2026, at Brookhaven Country Club in Farmers Branch, Texas.
MotoAmerica and V10 Entertainment partnered to bring Superbike racing to VICE TV during the 2026 season, tied to the 50th anniversary of Superbike racing.
Christy's official 2026 Wimbledon collection continues its official towel partnership with The Championships, Wimbledon, adding seasonal, children's and upcycled towel products.
Blizzard says the OWCS Partner Program returns in 2026, expanding from nine teams to eleven, with OWCS China joining the official Partner Team program.
Red Bull continues as the LEC’s Official Energy Drink through the end of 2026, with activations at the Riot Games Arena and support for league broadcasts and teams.
Upper Deck announced an expanded exclusive relationship with Michael Jordan, naming him its first Legacy Partner and launching new Michael Jordan collectibles programmes, including autographed 1986–87 Fleer packs inserted into the 2026 Goodwin Champions set.
Daily Paper collaborated with combat-sports brand Engage and UFC champion Israel Adesanya on a capsule connecting African heritage, combat sports and contemporary fashion.
Marco Bicego announced a special collaboration with former US Open champion Flavia Pennetta, who joins the brand as a Friend of the Brand.