THE BRAND COLLABORATION WIRE
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BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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ESPN will provide global broadcast coverage of the Special Olympics World Games Santiago 2027 under its continuing relationship with Special Olympics.
ESPN will be the exclusive domestic broadcast home for all eight NWSL Decision Day matches as part of its expanded media-rights agreement with the league.
Disney+ will stream Star Wars Funday Football, an animated alternate telecast of Super Bowl LXI presented by ESPN, Lucasfilm, Disney and the NFL.
TikTok and iHeartPodcasts announced three original podcasts joining the TikTok Podcast Network. The article describes the network as a partnership combining TikTok's creator ecosystem with iHeartMedia's podcast production, publishing and monetization capabilities.
Newcastle United and Taittinger entered a multi-year partnership under which Taittinger is served in premium hospitality suites, executive boxes and at select club events.
FINEX states that Top Chef contestants Sylvia Barban and BJ Smith cooked farinata in FINEX 10″ Cast Iron Skillets at the MoMA Design Store in SoHo, New York City, serving the dish to a large audience.
Chicago Fire FC, NBC’s Chicago Fire and the Chicago Fire Foundation are staging a first-responder VIP experience and cast appearance at the club’s October 28 home match.
Timex and Fender teamed up on three special-edition watches inspired by Fender's Telecaster and Stratocaster guitars, including anniversary editions and a gift set.
The official Paris-Roubaix partners page identifies a broad partner programme. It describes Capgemini as official technology partner supporting digital transformation, data, AI and fan experience across ASO cycling races, and names Škoda, Castelli, Adecco, Kawasaki and Ecologic in official partner or supplier roles.
Overwatch Esports identifies WDG as its Asia esports partner and assigns WDG overall operations, broadcast and show production for the OWCS Pre-Season Bootcamp Tournament.
DIRECTV entered a multi-year agreement to distribute Hurricanes Hockey Network to streaming, satellite, U-verse and commercial customers in the Hurricanes' broadcast territory.
Ocean Park’s annual report describes a multi-faceted collaboration with Metro Broadcast Corporation Limited to promote conservation education through Metro’s channels and identifies the Metro x Ocean Park Good Music Live series, including a Thomas Chow showcase at Ocean Park on June 8, 2024.
Newcastle United has teamed up with Fantasy Football Scout to publish Fantasy Premier League hints, tips and advice throughout the 2026/27 season.
Newcastle United will present supporter tributes to Kevin Keegan in a free public display at Baltic Centre for Contemporary Art, including a banner created by Wor Flags, a photograph wall and a memorial film projection.
Newcastle United and Corpay Cross-Border entered a multi-year partnership under which Corpay Cross-Border becomes the club's Official FX and Cross-Border Payments Partner and provides foreign-exchange and international-payments expertise.
San Diego Sports 760 will broadcast San Diego State Athletics' men's home basketball exhibition games against Southern California on October 23, 2026, and Long Beach State on October 28, 2026.
Xumo's official CES 2025 recap identifies Xumo as one of the first partners of Comcast's Universal Ads launch.
EBU, A.S.O. and Unipublic extended their media-rights agreement, keeping the Tour de France and other men's and women's cycling events available across European public-service broadcasters through 2032.
Brentford announced that its home Premier League matches against Arsenal, Manchester City and Newcastle United would be broadcast live by Sky Sports or TNT Sports, with additional Sky Sports coverage for away matches at Coventry City and Arsenal.
DICK'S Sporting Goods presents a Colorado Rapids podcast episode, in which Mike and Drew recap the Rapids’ draw in Portland and discuss the team’s home unbeaten run.
Timex teamed up with Fender on three special-edition watches celebrating Fender’s 80th anniversary, with designs inspired by Fender’s Telecaster and Stratocaster guitars.
Agnelle's official heritage page documents collaborations including a distribution license with Christian Dior, work supporting Louis Vuitton's ready-to-wear launch, partnerships with Christian Lacroix and Balenciaga, designer collaborations, illustrated gloves by DEDE, and a 2025 collaboration connected to dance and choreographer Malikee.
Castañer and ETRO created a capsule collection of espadrilles combining Castañer's craftsmanship with ETRO's fabrics, embroidery and creative direction.
Off The Ball and the Steelers partnered to make the official Steelers Audio Network broadcast available to fans on the island of Ireland for the Steelers-Saints game.