FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Playmobil became an official licensee of the DFL and launched Bundesliga player figures, with the full 18-club collection scheduled for the 2026–27 season.
Opel became strategic partner of Germany’s women’s and men’s national handball teams, title sponsor of the men’s Handball Bundesliga and sponsor of the 2027 IHF Men’s Handball World Championship in Germany.
EA SPORTS announced a 2026 FC Pro League Phase built with more than a dozen licensed football competitions, including ePremier League, LALIGA FC Pro, WOW Virtual Bundesliga, eLigue 1 McDonald’s, eSerie A Goleador, eMLS and CONMEBOL eLibertadores.
Opel announced strategic partnerships with Germany's women's and men's national handball teams, became title sponsor of the men's Handball-Bundesliga, and became mobility partner of German handball.
Vodafone became the main sponsor of Borussia Dortmund, supporting the Bundesliga club throughout the upcoming season and beyond.
TURN THE BUZZ INTO A PLAN