FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Boggi Milano became AC Milan’s Official Formalwear Partner and Global Partner, dressing the men’s and women’s first teams, coaching staff and management, with a dedicated formalwear collection.
Boggi Milano entered a four-year collaboration with FIFA as Official Formalwear Outfitter and Official Licensee for the FIFA World Cup 2026 and FIFA Women’s World Cup 2027, including workforce uniforms and a licensed capsule collection.
TURN THE BUZZ INTO A PLAN