FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Universal Studios Singapore announced a first-time collaboration with Blumhouse for Halloween Horror Nights 13, featuring horror properties including M3GAN and The Purge in haunted attractions.
Fanta partnered with Universal Pictures and Blumhouse on a global Halloween campaign featuring horror icons on collectible packaging, a limited-edition berry flavor, cinema and retail experiences, and QR-linked digital content.
TURN THE BUZZ INTO A PLAN