FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
BREDA joined streetwear brand Carrots and cereal company and creative office Cereal & Such for a limited-edition timepiece packaged with Cereal & Such Cinnamon Squares cereal in a custom collaboration box.
BREDA and apparel brand KkCo Studio created a limited-edition scrunchie sleeve designed to work with BREDA’s Play watch and be worn separately. The page also describes a forthcoming jointly developed KkCo & BREDA watch.
TURN THE BUZZ INTO A PLAN