FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
BOSS announced a global, multi-year design collaboration with David Beckham covering capsule and seasonal menswear collections, with Beckham involved in concepting and design.
BOSS and Khaby Lame created a capsule collection of apparel and accessories, including a co-created Khaby Lame doll, supported by a BOSS Store appearance and Milan activation.
Lufthansa × BOSS
TURN THE BUZZ INTO A PLAN