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BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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BMW Berlin Marathon × Generali Deutschland AG × SCC EVENTS
Generali Deutschland AG and SCC EVENTS extended their longstanding collaboration, with Generali becoming title partner of the BERLIN-MARATHON from 1 October 2026.
BMW is identified as title sponsor of the BMW BERLIN-MARATHON and provides race vehicles while supporting runners through its RUN FOR JOY preparation campaign.
BMW has been the marathon's title sponsor since 2011 and provides vehicles and scooters for course safety, shuttle and organization support during the 2026 race weekend.
BMW has been title sponsor of Germany's biggest marathon since 2011 and supports the event through the RUN FOR JOY campaign, lead vehicles and a broader support fleet.
The official event partner section documents ongoing collaborations including official sponsor, timing, nutrition, hydration, recovery, banking and consumer-product roles.
