FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
The Associated Press reported that Amazon Prime Video will stream Wednesday NHL games and a playoff series in Canada under an expanded arrangement involving Rogers and the NHL. ([apnews.com](https://apnews.com/article/4cbc0381277393fad9dad7bbc3a924d2?utm_source=openai))
BBC StoryWorks produced “Innovation Unlocked,” an advertisement-feature campaign for pharmaceutical company GSK, combining digital storytelling, audio and animated social content.
SM Entertainment and Moon&Back Media partnered to form and develop SM's first UK boy group, with SM providing K-pop music, choreography and vocal expertise. The project also produced the six-part BBC series Made in Korea: The K-Pop Experience, with ITV Studios handling international distribution.
Disney Experiences brought Bluey and Bingo to Disney Cruise Line voyages originating from Australia and New Zealand, with planned theme-park activations at Disneyland Resort and Walt Disney World Resort. Ludo Studio and BBC Studios were named as partners working with Disney on the activations.
LEGO and BBC Studios unveiled six LEGO Bluey products across LEGO DUPLO and LEGO 4+, bringing the Bluey characters and setting into LEGO play.
LEGO and BBC Studios announced a global collaboration bringing Bluey to LEGO form through six LEGO 4+ and LEGO DUPLO products.
Build-A-Bear Workshop introduced Bluey, Bingo and other Bluey characters in Mini Beans, Micro Mini Beans and full-size plush through a licensed partnership with BBC Studios, with products included in Walmart's launch assortment.
Leeds United × BBC Radio Leeds
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