FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Azumi announced a multi-year collaboration between Zuma and the Mercedes-AMG PETRONAS F1 Team. Zuma becomes the team’s exclusive and official Lifestyle & Dining Curator, with activations planned at selected Grands Prix, team clubs and co-hosted cultural events.
Smeralda Holding, which owns major Costa Smeralda tourism assets, signed a partnership with Azumi Ltd to bring chef Rainer Becker’s Zuma restaurant concept to the Cervo Tennis Club in Porto Cervo.
Reporting describes a multi-year collaboration between Zuma, an Azumi restaurant brand, and Mercedes-AMG PETRONAS Formula One Team, with Zuma serving as the team’s Lifestyle & Dining Curator.
TURN THE BUZZ INTO A PLAN