THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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iHeartMedia and the Pittsburgh Steelers announced a new lineup for the Steelers Audio Network, including former Steelers Willie Colon and Vince Williams.
Park City Mountain identifies named outside partners across food and beverage, apparel, eyewear, audio, energy drinks and coffee. The page describes shared official-partner roles at the resort.
Whistler Blackcomb’s official partner directory documents ongoing relationships spanning telecommunications, eyewear, uniforms, beverages, audio, coffee, spirits, waste reduction and bike-park equipment.
The official Aspen Snowmass partner page documents named commercial relationships, including Audi as official vehicle, Coca-Cola as official beverage, Lavazza as official coffee, HEAD/Tyrolia as official ski event partner, Insta360 as official action-camera partner and Supergoop! as official sunscreen partner.
BMG’s Craft Recordings and Concord Originals collaborated with TH Entertainment, WORKS Entertainment and PBS on a Tammy Wynette tribute special recorded at Nashville’s Ryman Auditorium.
FINEX states that Top Chef contestants Sylvia Barban and BJ Smith cooked farinata in FINEX 10″ Cast Iron Skillets at the MoMA Design Store in SoHo, New York City, serving the dish to a large audience.
Vietnam Airlines reports continuing strategic cooperation with ANA Holdings, codeshare cooperation with 27 international airlines, new or resumed partners including Saudia, Scandinavian Airlines, Singapore Airlines and Etihad, and joint ventures with Air France and China Southern Airlines.
Oura lists Headspace among its partners and says Headspace audio content is featured in the Oura App to help users relax and manage stress.
Provisional candidate from the official press-release listing: Washington Commanders announced a sponsorship agreement with Audi of America.
Four Seasons Astir Palace Hotel Athens and Four Seasons Hotel Mykonos present Elemental Essence, an immersive art installation at Art Athina 2026 featuring commissioned artworks, architectural archives, scent compositions and moving imagery.
Audi is expanding its partnership with the German Ski Association to additional winter-sports disciplines beginning with the 2026/27 season, including biathlon, ski jumping, cross-country skiing and Nordic combined.
Audi is continuing its collaboration with FIS as the exclusive automotive partner through the end of the 2029/2030 season and remains title sponsor of the Audi FIS Ski World Cup through 2030. The agreement also includes the FIS Alpine Ski World Championships in 2027 and 2029.
Barco reports that muvi Cinemas is continuing its technology partnership with Barco and that more than 50 Barco Series 4 laser projectors with mFusion media servers will be deployed across six new muvi locations.
Audi Revolut F1 Team announced a multiyear partnership with Elastic. Elastic is Official Race Partner for the 2026 United States Grand Prix, with branding on the Audi R26 halo and headrest, and becomes Official Search and Observability Supplier from 2027.
Audi Revolut F1 Team announced a São Paulo-inspired programme with adidas and Revolut for the Brazilian Grand Prix. The programme includes adidas Sampa Soul apparel, team driver jerseys, caps, fanwear and a Revolut São Paulo Card.
The New England Revolution’s Matt Turner was named to the MLS Team of the Matchday presented by Audi. This is a provisional sponsorship/presenting-partner candidate based on the supplied official club article.
D.C. United, D.C. United Foundation and presenting partner Giant named the 2026 Raise a Toast honorees, who will be celebrated at a private dinner at Audi Field and direct donations to local nonprofits.
PlayerX was reported as the official presenting partner for the 2026 Call of Duty League Championship Weekend, with interactive audience features planned for the tournament.
Xumo's official CES 2025 recap says it expanded its partnership with Google TV Freeplay, creating an advertiser entry point to streaming audiences at scale.
Shure served as the exclusive headline partner of InfoComm 2026, presenting audio and collaboration technology at the industry event.
Walmart Connect expanded its partnership with Spotify so advertisers can use Walmart audiences across Spotify audio, video and display formats and connect campaign activity to Walmart sales through closed-loop measurement.
Bottega Veneta’s official Kering profile says Louise Trotter’s September 2025 debut show featured an audio collaboration with British artist Steve McQueen.
TGR Haas F1 Team announced a long-term partnership with Dynamo Capital, a boutique private lender specializing in financing for United States real estate investors. The partnership is focused on the North American market and audience engagement around shared performance and execution values.
Sennheiser announced an expanded collaboration with fabric London covering live events, consumer activations, audio storytelling and a bespoke fabric Edition of MOMENTUM 5 headphones. The programme also includes collaborations with artists and creative communities including Orii Community.