THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
A related-link headline mentions Arctos becoming a limited partner, but the supplied page provides no evidence of a public-facing collaboration. A limited-partner or equity arrangement alone is ownership news and does not qualify.
GMR describes its longstanding experiential partnership with Cigna, expanded sponsorship consulting work, and production of a Cigna-NFL collaboration content series titled “Generational Health.” The same source also describes a Cigna-Washington Commanders “Harvest Feast” activation addressing food insecurity.
GMR helped Cigna expand its NFL sponsorship into the Team Up for Wellness platform and produce the Generational Health content series, followed by a Harvest Feast activation with the Washington Commanders addressing food insecurity.
Atlanta Falcons × Children’s Healthcare of Atlanta: girls flag football
American Express expands into two stadiums and their football and soccer teams.