FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Avo joined Vanderbilt Commodores' Vandyville pregame program with a special fan activation.
Ford participated in Vanderbilt Commodores' Vandyville pregame experience with a Ford Raptor simulation for fans.
Something Inked participated in Vanderbilt Commodores' Vandyville pregame experience with a retail activation.
Sports Illustrated Resorts participated in Vanderbilt Commodores' Vandyville pregame program with an on-site fan activation.
Vanderbilt Commodores brought Fitz and the Tantrums into its Vandyville football game-day program for a free pregame concert during homecoming and reunion weekend.
Purdey created a product edit with designer and artist Giles Deacon, extending the brand’s fashion offering through a named external creative partnership.
Gentle Monster and Warby Parker contributed eyewear design expertise to Samsung's Android XR smart glasses, a genuine collaboration crossing fashion eyewear with consumer technology.
Nordstrom announced an exclusive Bowie80 partnership with the estate of David Bowie, including immersive shops at its Chicago, NYC, and Seattle flagships and exclusive and limited-edition collections from named fashion brands.
The Washington Wizards announced the first Wizards Wednesdays home-opener activation, presented by Capital One, at Capital One Arena on October 21, 2026. The first 15,000 attendees will receive a Wizards-branded rally towel, and Capital One presents the seven-night series.
DoorDash became MLP's multi-year official title sponsor, rebranding the league as MLP presented by DoorDash.
DoorDash became the multi-year official title sponsor of Major League Pickleball, with the league rebranded as MLP presented by DoorDash.
OLEHENRIKSEN collaborated with fashion designer Anine Bing to co-develop a limited-edition Pout Preserve Peptide Lip Treatment with an exclusive design and shade.
Blood Bros. BBQ joined the Shell Energy Stadium matchday culinary experience, offering signature barbecue items to Dynamo and Dash fans.
KARL LAGERFELD and Morellato Group entered a long-term licensing agreement to create, produce and distribute fashion-jewelry and watch collections beginning with Fall-Winter 2024.
Racing Bulls driver Liam Lawson launched a custom LL30 GS Mini Special Edition Taylor Guitar as part of the team’s Garage Sessions music series. The same page documents an Esses Bazaar and Garage Sessions activation at Inn Cahoots during Austin race week.
Block and Grubhub expanded a public-facing partnership connecting Grubhub’s ordering ecosystem with Square’s point-of-sale system and adding Cash App Pay as a customer payment option.
Staub and fashion accessories brand Clare V. created a limited-edition collection centered on Staub cookware and insulated canvas cookware carriers.
Fashion Angels entered a licensing opportunity with the YouTube property Trinity and Beyond, with anticipated products including arts-and-crafts kits, backpacks, stickers and stationery. Semaphore Licensing Solutions represented the talent property.
Fashion Angels entered a licensing agreement with Ninja Life Hacks for stationery, crafts, accessories and classroom décor based on the children's book series. The Brand Liaison acted as licensing agent for Ninja Life Hacks.
Serapian collaborated with Bethan Laura Wood on a collection launched during Milan Fashion Week S/S 2026, accompanied by an installation at Serapian's Villa Mozart headquarters.
David Jones joined Thread Together’s Fashion Impact Collective, whose members contribute annually to infrastructure that collects end-of-line stock and distributes it to people in need.
Daily Paper collaborated with combat-sports brand Engage and UFC champion Israel Adesanya on a capsule connecting African heritage, combat sports and contemporary fashion.
Piaget collaborated with Saudi fashion designer Razan Alazzouni to reinterpret the Possession Decor Palace collection through embroidered artworks and special limited-edition jewellery pouches.
Gap Beauty introduced Bliss in eau de parfum and expanded the assortment into hand cream and body lotion, representing Gap’s own move from fashion and fragrance into body care.
TURN THE BUZZ INTO A PLAN