FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
CF Montréal announced TELUS as an official major partner through 2027, with sleeve branding on the club’s jersey and youth soccer camps and bursaries. ([en.cfmontreal.com](https://en.cfmontreal.com/news/telus-becomes-official-major-partner-of-cf-montreal?utm_source=openai))
TAP Air Portugal’s TAP Donate Miles programme names partner organizations whose beneficiaries can exchange donated miles for travel. The page identifies new organizations selected for the 2026–2028 period and continuing partners from earlier periods.
China Eastern and Alibaba Qwen launched an AI-powered aviation-travel service in the Qwen app, enabling customers to search flights, join the airline’s membership program, book and pay, select seats, check in and review itineraries.
Emirates identifies Copa Airlines as a travel partner and describes codeshare-operated Copa flights connecting Emirates itineraries through Panama to destinations across the Americas.
Royal Air Maroc’s official partnership page lists its airline partners and describes shared codeshare benefits including through-check-in, single-ticket itineraries, Safar Flyer mileage earning and partner-lounge access.
SOREL and Aries created a footwear collaboration combining SOREL's outdoor heritage with Aries's streetwear positioning.
Hamburg Ballet commissioned three generations of female choreographers—Neshama Nashman, Yuka Oishi and Kristina Paulin—to create the joint full-length ballet MITTSU, inspired by Virginia Woolf and her artistic contemporaries.
Ryanair announced partnership agreements with Vola and Fru, travel platforms within ITH Group, allowing their customers to access Ryanair flights and ancillaries with direct booking information and price transparency.
Hamburg Ballet announced the world premiere of MITTSU on March 13, 2027. The production brings together Neshama Nashman, Yuka Oishi and Kristina Paulin in a joint full-length ballet inspired by Virginia Woolf and her artistic contemporaries.
EVA Air and Southwest Airlines launched an interline partnership enabling passengers to book combined itineraries, check in through to their final destination, and access more U.S. cities through Southwest’s network.
David Lloyd Clubs enlisted boxing legend Nicola Adams to support a campaign addressing families’ back-to-school anxiety.
Missoni and Moleskine renewed their partnership with four notebook models and four diaries.
Petrobras announced that it completed the acquisition of a 49.99% stake in Lightsource bp’s Brazilian subsidiaries, establishing a shared-management joint venture for onshore renewable energy and energy storage in Brazil.
OpenZeppelin announced that its smart-contract libraries, security tools and Contracts Wizard are available for the TRON network, creating a named developer-infrastructure integration.
Air India and WestJet entered an interline partnership enabling single-ticket itineraries, coordinated baggage handling and onward access to more than 30 Canadian and U.S. destinations.
Bergdorf Goodman created an exclusive Fifth Avenue window installation and retail showcase for Michael Kors’s Fall/Winter 2026 collection, tied to Michael Kors’s 45th anniversary and Bergdorf Goodman’s anniversary year.
Petrobras completed the acquisition of a 49.99% stake in Lightsource bp subsidiaries in Brazil, establishing a jointly managed strategic partnership and joint venture for onshore renewable energy and storage.
Aman Spa New York offers wellness itineraries curated in partnership with an unnamed tennis legend.
GPJ created Beyond Boundaries for DP World, repurposing shipping containers into mobile cricket hubs for underserved communities.
AP announced a data-provision arrangement with Kalshi ahead of primaries.
The three-year partnership covers curated events on select Seabourn itineraries in 2026 and 2027, free onboard digital access and a complimentary subscription, culminating in a 12-day Seabourn Quest voyage in 2028.
Roppongi Hills’ Tokyo City View is hosting a themed experience co-presented with the TV anime The Apothecary Diaries, using a night-sky and dance concept.
Genting subsidiaries signed an engineering, procurement, construction, installation and commissioning contract with Wison New Energies for an FLNG facility.
Syracuse Athletics and the S.I. Newhouse School of Public Communications collaborate on 44 Films, a series of in-depth sports documentaries and features.
TURN THE BUZZ INTO A PLAN