FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
OLEHENRIKSEN collaborated with fashion designer Anine Bing to co-develop a limited-edition Pout Preserve Peptide Lip Treatment with an exclusive design and shade.
Alaska Airlines’ Atmos Rewards is expanding through collaborations with Alterra Mountain Company, Nordstrom and Pebble Beach Resorts, extending member experiences into mountain travel, resorts, food and wine, retail and lifestyle.
Repetto and Comme des Garçons announced an exclusive collaboration producing limited-edition CAMILLE and ROSE babies footwear, made in France with graphic polka-dot treatments.
Soft Services and Vacation teamed up on a limited-edition Buffing Bar combining Soft Services’ exfoliating treatment with Vacation’s signature scent.
SIDIA collaborated with skincare specialist Sofie Pavitt on The Studio candle, translating the atmosphere of Pavitt's skincare studio into a signature scent.
Sense, the spa at Rosewood Miramar Beach, announced a collaboration with NuFACE introducing exclusive microcurrent treatments using NuBODY technology.
LOOK25 and Hydro Heal announced a partnership for spa offerings combining Hydro Heal wellness sessions, LOOK25 treatment add-ons, retail products and ambassador opportunities.
MILLY took over The Maidstone for a week of shopping and events with The Daily Front Row, including a Gillian Miniter luncheon, an Erin Lichy cocktail party, floral gifts from Popup Florist and treatments from JECT.
Miriam Quevedo joined MESTOUR by ILHAM as a supporting partner for Fashion Trust Arabia 2025, supplying haircare treatments for the official backstage program.
Kypris and The Spa at Four Seasons Hotel Los Angeles at Beverly Hills developed and offered a branded 80-minute facial treatment using KYPRIS products. The brand's own announcement describes the relationship as a partnership.
Karen Millen's central London weekend pop-up combined its fashion retail experience with Lancôme beauty treatments and complimentary alterations from tailoring company The Seam.
Clarins Group and Monte-Carlo Bay Hotel & Resort launched a 900-square-metre Clarins & myBlend Spa offering treatments, massages and beauty products.
Celluma's partner page names SkinMed Solutions as a main partner and says Curelab in Charlottenlund uses a range of Celluma treatments.
A TTAB filing states that ATM Anthony Thomas Melillo collaborated with Public Clothing to design a line of luxury cotton T-shirts marketed under the ATM brand.
Tu Tu' Tun Lodge launched a spa experience in partnership with True Botanicals, using True Botanicals products exclusively in its treatments.
Susanne Kaufmann provides a branded spa concept and bespoke Alpine-inspired treatments at São Lourenço do Barrocal, a distinct hospitality property.
Fairmont Windsor Park announced a partnership with Natura Bissé to offer an exclusive menu of Natura Bissé beauty and wellness treatments at Fairmont Spa & Wellness.
OSEA partnered with The Ritz-Carlton Residences, Waikiki Beach on a hotel wellness experience featuring OSEA facials and body treatments, a Wellness Suite with OSEA amenities, and poolside product placement.
Leonor Greyl partners with Four Seasons Resort Hualalai’s spa hair salon to provide hair services and treatments, bringing the beauty brand into a named hospitality experience.
LightStim announced a strategic retail distribution partnership with ULTA Beauty to place its at-home LED wrinkle-treatment device in selected ULTA stores and online.
Biologique Recherche partnered with Hotel Barrière Le Majestic Cannes to offer individualized treatments at the Diane Barrière Spa.
Omorovicza announced Four Seasons Mykonos as a spa partner offering its signature face and body treatments.
LILIS places its Korean Body Resurfacing treatment in named spas and esthetician practices, including Wildflower Farms, Hotel Chelsea, Pocketbook, Dangene and independent skincare studios.
A case study describes Iluminage partnering with Cynosure, with Continuum contributing to development of the Skin Smoothing Laser, an FDA-approved handheld device for at-home facial-wrinkle treatment.
TURN THE BUZZ INTO A PLAN