THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
ASUS is identified as the official monitor partner for the 2026 PGL Counter-Strike 2 Major, linking the hardware brand to PGL’s tournament property.
Iberia and Pegasus Airlines signed a codeshare agreement enabling Iberia customers to connect through Istanbul to Turkish destinations and Pegasus customers to access Iberia-operated destinations in Spain, Portugal and Brazil.
ROG became the exclusive hardware provider for the entire 2026 BLAST Premier season, supplying monitors, PCs and related hardware across six major events.
Banyan Tree Hotels & Resorts and Pegasus Investment and Consultancy JSC signed a hotel management agreement for Dhawa Quy Nhon Vietnam. The source describes it as a strategic partnership and collaboration between the two companies.
ASUS Republic of Gamers entered a comprehensive partnership with PGL as the official monitor, PC and peripheral partner for the entire 2026 season, including PGL Counter-Strike events.
SwissBorg names Richemont among the relationships extending Pegasus into luxury, culture and access-based experiences.
SwissBorg identifies Supernova as a Pegasus ecosystem collaborator and highlights its SN 2140 mechanical watch with discreet Bitcoin Lightning payment functionality.
SwissBorg says the integration with Real Vision’s RVIP Club strengthens the intelligence layer available to Pegasus members through macro research, liquidity insights and investment perspectives.
SwissBorg says Pegasus members can access private visits to Hublot’s manufacture in Nyon as part of its lifestyle and networking experience.
SwissBorg describes Koinly as a Pegasus partnership providing support around crypto tax and compliance in the context of DAC8 and CARF.
BLAST Premier announced Razer as a multiyear official headset partner beginning at BLAST Premier Rivals Hong Kong, alongside other 2026 partnerships covering prediction markets, hardware, online trading and regional media rights.
AirAsia and Pegasus Airlines launched a codeshare connecting AirAsia’s Asia-Pacific network with Pegasus’ European network via Istanbul. The arrangement initially covers five European destinations and is planned to expand to more than 100 routes.
XREAL and ASUS Republic of Gamers unveiled the ROG XREAL R1 AR gaming glasses at CES 2026, combining XREAL's spatial-display technology with ROG gaming hardware and design. Global shipment was expected in the first half of 2026.
Lotus reintroduced Team Lotus as a global motorsport community spanning factory-supported programmes, partner racing teams, championships, driver development and fans. The initial roster included Mahiki Racing, Pegasus Racing, PB Racing and Euro Series GT4 programmes using the Emira GT4.
The ROG XREAL R1 product announced by XREAL and ASUS includes audio expertly tuned by Bose for the gaming experience.
XREAL and ASUS Republic of Gamers announced a strategic partnership and unveiled the ROG XREAL R1 AR gaming glasses at CES 2026. The product was expected to ship globally in the first half of 2026.
XREAL and ASUS Republic of Gamers announced ROG XREAL R1, an AR gaming-glasses collaboration combining XREAL's AR form factor with ROG gaming technology.
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN