THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
ASICS and the Paris Marathon announced a collaboration with Nightline to support young people’s mental health during the 2026 and 2027 editions.
Gohar World’s official product page announces a limited-edition collaboration shoe with ASICS SportStyle.
ASICS partnered with specialty running retailer DISTANCE© on a 16-piece capsule collection inspired by Iten, Kenya, supplemented by a limited-edition NOVABLAST 6.
ASICS becomes title partner from 2027, creating the ASICS Marathon de Paris identity for the race’s 50th edition. Schneider Electric separately announced a four-edition official sustainability partnership covering 2027–2030.
Kith and Giorgio Armani presented Dreams of the Dune, the third chapter of their collaboration, including special footwear and headwear partnerships with ASICS, Diemme and ’47. The collection debuted with a runway show in the Agafay Desert south of Marrakech.
TCS Sydney Marathon presented by ASICS collaborates with NSW Athletics to recruit partner run clubs across Australia as part of the Marathon Legacy Project, delivering aligned training runs and community programming.
ASICS and specialist retailer ©DISTANCE announced their first capsule collection, expanding the collaboration from apparel into footwear with the NOVABLAST 6.
The official event site says the marathon is collaborating with NSW Athletics to recruit partner run clubs across Australia for the Marathon Legacy Project, with training runs supported through partnerships with the NSW Office of Sport.
Dime’s official projects page documents named collaborations including Dime x Molson, Dime x Timex, Dime x Montreal Canadiens, Dime x Eastpak and multiple footwear collaborations.
Cricket Australia’s official commercial-partners page identifies KFC as naming-rights partner for the BBL and Toyota as a partner of the Weber Women’s Big Bash League, alongside additional partners including Weber, ASICS, Hola Health and others.
KLSCM 2026 includes partner merchandise booths and activations at the Active Lifestyle Expo and Dataran Merdeka, including ASICS, TudungPeople, Seiko, HIGH5, Counterpain and Hospis Malaysia.
The upcoming Tata Mumbai Marathon lists partners across sports goods, hydration, airline, energy drink, hospitality, medical, philanthropy, inclusion and accessibility roles.
The McCourt Foundation describes its operating partnership with LAUSD in the Beyond the Bell 26th Mile youth program, which includes students completing their final mile at Dodger Stadium around Marathon weekend.
ASICS Japan Corp. is listed among the Main Partners of Tokyo Marathon 2027.
Dubai Marathon and ASICS entered a multi-year partnership covering presenting sponsorship, official footwear and apparel, an on-site experience zone, and year-round running and wellness activations.
ASICS supplies the exclusive race-day T-shirt for Marathon participants as the event's Sports Goods Partner.
The McCourt Foundation’s Los Angeles Marathon Charity Program brings nonprofit organizations into the marathon weekend to raise funds and awareness.
Students Run LA trains students across Greater Los Angeles to complete the ASICS Los Angeles Marathon, with support from The McCourt Foundation.
The McCourt Foundation supports the 26th Mile youth wellness program with LAUSD and Beyond the Bell, culminating in student participation at Dodger Stadium around marathon weekend.
The official event page presents the ASICS Marathon de Paris 2027 as an event organized by Cadence Running United and includes a “Partenaire titre” designation, supporting the ongoing title-partner relationship between ASICS Marathon de Paris and the organizer.
The 2026 TCS Toronto Waterfront Marathon will host sponsor activations at Race Central for participants and families during race weekend.
ASICS powers the TCS Toronto Waterfront Marathon’s free 16-week women’s training programme, including training plans, guest speakers and community activities.
The event’s charity programme enables 501(c)(3) organizations to raise awareness and funds through the Los Angeles Marathon, Charity Half Marathon and LA 5K.
