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THE LIVE COLLABORATION WIRE
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Major League Cricket announced a long-term partnership with SPORTENG, naming it the league’s official Field of Play Designer and preferred designer for future stadium, turf-field, and practice-area developments.
NYCFC and The UPS Store locations in the Tri-State area announced a new official sponsorship and collaboration supporting the local small-business economy.
Tasty Ribbon partnered with Impact Business Development Consulting LLC as its US business-development partner for the New York Metro area. IBDC also managed Tasty Ribbon’s social-media presence and helped build its B2B roadmap.
Club Pilates announced a large-scale, multi-state development agreement with area developer Saber Ammori to expand the brand through additional studios.
Brighton & Hove Albion signed Balfour Winery as its official English wine partner. Balfour becomes the exclusive supplier of English still and sparkling wines across the stadium’s hospitality areas, with private tastings and bespoke events also planned.
A Devils game-result promotion with Chick-fil-A gave fans access to a free item at participating Chick-fil-A locations in the Tri-State area after the Devils scored first against the New York Rangers on October 15, 2026.
AMB Sports and Entertainment announced a multi-year partnership with Atlanta-area Chick-fil-A restaurants. The agreement makes Chick-fil-A the official chicken sandwich of the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium, with Chick-fil-A also serving as the exclusive chicken quick-service restaurant partner.
The Panthers will host Vamos Gatos Night powered by Ford, featuring Ford’s activation area with a co-branded domino giveaway alongside Hispanic-culture programming at Amerant Bank Arena.
Nourison Home partnered with fashion house DKNY to develop eight licensed area-rug collections, including DKNY and DKNY Pure, combining DKNY’s fashion identity with Nourison’s home-furnishings expertise.
Bay FC and Marine Layer created an eight-item merchandise collection featuring Marine Layer fabrics, with fan access beginning October 10, 2024 and public sales beginning October 11, 2024.
AREA entered a global distribution partnership with Tomorrow London Limited, a distinct fashion brand business and distribution partner.
Kroger Health, Hy-Vee and Ahold Delhaize USA will host the 2027 Nourishing Change Conference, extending a health-focused collaboration across retail, healthcare, food, pharmacy and related sectors.
Ocean Park Corporation renewed its partnership with Macao’s Municipal Affairs Bureau to advance giant-panda conservation, technical exchange, animal care, research and public education across the Greater Bay Area.
Mocay, Pascual’s Navarre-based coffee brand, became CA Osasuna’s official coffee for three seasons, with availability at El Sadar concessions, VIP areas and the Tajonar Sports Complex.
Lyft Ads worked with Comcast’s Xfinity on wrapped Lyft vehicles featuring Jurassic Park branding around the Super Bowl, alongside sponsorship activity for Bay Wheels.
Taikoo Li Sanlitun’s official operator announced a major North-area transformation made possible by collaboration with retail partners, including House of Dior Beijing with Monsieur Dior Restaurant, Maison Louis Vuitton Beijing Sanlitun Taikoo Li with Le Café Louis Vuitton, and Hermès Beijing Sanlitun Store planned for spring 2026.
SAP and PwC are extending their existing collaboration beyond the Billing Assistant into new areas of joint AI innovation.
The NFL and Bay Area Host Committee announced the official Super Bowl LX event and activation lineup, including Super Bowl Experience presented by Jersey Mike’s and community, cultural, food and music programming.
The Valkyries announced CBS Bay Area as their local television home and media-rights partner for the 2026 campaign, including game broadcasts, shoulder programming, community engagement features, and pregame and postgame shows.
The Bay Area Breakers maintain a community partnership with Pickleball Cares focused on growing access to pickleball and giving back across the Bay Area community.
DoDo’s longstanding partnership with WWF supports environmental protection and biodiversity. DoDo’s official store also describes its collaboration with WWF Italia to protect four pink-flamingo habitat areas in Italy.
A San Diego-area elementary school received a custom Wall Ball Lacrosse mural through a community partnership involving U.S. Bank, PLL and WLL.
The San Francisco 49ers and financial technology company Ramp announced a multi-year partnership involving fan engagement, Bay Area business programming, co-branded content, executive events, hospitality, and Ramp's financial-operations technology for the organization.
Miller Lite operated the End Zone hospitality area, including a market and climate-controlled bar space, at Lambeau Field.
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