THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Ben-Amun's official page identifies collaborations with multiple named fashion designers and features of its designs in beauty-brand campaigns.
Bask serves as sunscreen partner for a Rhode Island youth sun-safety program, donating SPF products and supporting education across camps, schools and a family shelter.
Anthropic expanded its AI for Science program through partnerships with scientific foundations, institutions, research groups and research initiatives, including collaborative work with HHMI Janelia Research Campus and support for the Allen Institute and other named organizations.
St. John’s women’s and men’s cross country teams are scheduled to compete in the BIG EAST Cross Country Championship at Pole Green Park on October 30, 2026. The championship is presented by Jeep.
Sydney Sixers and waterdrop entered a one-year partnership naming waterdrop Official Partner, Official Hydration Partner and Official Refill Bottle Partner. The relationship includes WBBL shirt branding, branded refill equipment and fan sampling activations.
Newcastle United and Taittinger entered a multi-year partnership under which Taittinger is served in premium hospitality suites, executive boxes and at select club events.
Pampaloni’s official Stories page states that the brand sponsored France Odeon, a film event in Florence.
Labrazel identifies Alexa Hampton as a designer collaboration partner for bath collections.
Rockyview Lacrosse Association says the Calgary Roughnecks are part of its partner network and collaborate on the 50/50 program, goalie clinics and development camps.
G/FORE offers a dedicated 2026 PGA Championship capsule of apparel, hats and related products commemorating the championship.
Lufthansa and Fraport inaugurated the “Gate of the Future” at Frankfurt Airport. Gate A16 serves as a test environment for future gate concepts, including digital services, real-time information and revamped waiting areas.
The official MotoAmerica class page states that Roland Sands Design created the Mission Super Hooligan National Championship in conjunction with MotoAmerica.
Comme des Garçons SHIRT and musician A$AP Nast created a 12-style capsule collection featuring customized shirts, cardigans and T-shirts with A$AP Nast's logos and graphics. The campaign included activations across Dover Street Market locations.
CareFirst and Under Armour partnered to advance youth health and well-being through Project Rampart.
Graff's page describes Jung Kook as a global ambassador and campaign participant.
A published PRINTWORKS campaign mirrored by Milled identifies a design collaboration with chess player Anna Cramling resulting in a limited-edition chess set.
Rachel Gilbert joined forces with Range Rover for the Pre-Fall 25 campaign, combining fashion design with luxury automotive engineering and imagery.
The brands created a baker-boy cap/beret and a bucket hat, supported by a campaign and special dinner during Paris Fashion Week.
ISDIN identifies Ona Carbonell, Santiago Lange, and Federico Morais as international sports figures who support its campaign promoting sun protection during sport.
Christy states that it has made the official towel of The Championships, Wimbledon for 39 years and presents its 2026 collection under that ongoing relationship.
AERIN collaborated with The Mahjong Line on the AERIN Blue Mahjong set, featuring custom tiles, racks and storage bags.
FIS announced that Longines’ long-standing role as Official Timekeeper for Alpine Skiing has been extended, covering World Cup and championship competitions.
CAMP describes a partnership with WAYB involving sponsored stroller parking, in-store product displays and a sweepstakes. A separate 2026 release reports that Kidsy became WAYB's preferred recommerce partner for customer returns and excess products.
CHANEL Beauty presents the CC LEAGUE, a collective of seven women athletes from different disciplines, mentored by basketball champion Renee Montgomery and united around beauty, sport and personal expression.