FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Audio-Technica and Star Wars collaborated on four customized limited-edition pairs of ATH-CKS50TW2 earbuds themed around Grogu, The Mandalorian, R2-D2 and Darth Vader.
ALOR partnered with lab-grown diamond company Diamond Foundry and EMA Jewelry to launch EcoEarth, a fully lab-grown bridal jewelry collection.
OMODA became the Official Automotive Partner of VCT EMEA and sponsor of the MVP award. The partnership includes presenting the MVP award at each Finals trophy ceremony and expanded fan-experience activity at live events and broadcasts through the end of 2028.
Riot Games and HP announced a global partnership in which OMEN and HyperX provide hardware and technology support for Riot's global VALORANT Champions Tour events, alongside other Riot esports properties.
Real Madrid lists ATValor Group as a renewed sponsor of its women's team.
Maruti Suzuki onboarded five startups through its incubation program to co-create solutions spanning battery recycling, procurement automation, multilingual customer engagement, brand visibility and software development. The program is organized in partnership with NSRCEL at IIM Bangalore.
A.P.C. founder Jean Touitou and quilt and patchwork designer Jessica Ogden collaborate on limited-edition quilts and cushions made from A.P.C. surplus fabrics. The quilts are hand-stitched by patchwork artisans from the Bangalore region of India.
Minotti announced that its Bangalore flagship-store project was developed in collaboration with Amber Home Interiors, a local partner selected for its shared vision and design-industry network.
Riot Games released the official VALORANT Champions 2026 anthem and music video, created with Grabbitz, Oli Sykes and Courtney LaPlante.
AORUS became the official hardware partner for VCT EMEA and Game Changers EMEA for the 2026 and 2027 seasons, supplying hardware for the Riot Games Arena and league operations.
Burger King partnered with Lucasfilm around Star Wars: The Mandalorian and Grogu, launching themed menu items, packaging and a Mandalorian-themed toy at participating U.S. restaurants.
Riot Games announced open partner-program application periods for creators across VALORANT, League of Legends and Teamfight Tactics, with creator benefits including support, drops, campaigns and early access opportunities.
VistaJet collaborated with J Wellness Circle by Taj Hotels on bespoke meditation, spa and wellness stays and with Taj Hotels on Diwali hampers available for order aboard flights departing from four Indian cities.
Riot Games appointed Coinbase an official partner of VALORANT and League of Legends global esports events, with event activations, custom segments, hospitality promotions and giveaways.
Sony’s INZONE became a Main Partner and Official Gaming Display Partner of VCT EMEA for two years through the end of the 2026 season. INZONE monitors are supplied to coach rooms, practice areas and co-stream rooms, with fan trials at the Riot Games Arena. The announcement also documents a related INZONE monitor collaboration with Fnatic’s VALORANT team.
The official 2026 Game Changers NA announcement identifies Verizon as official 5G and wireless-services provider, Red Bull as official energy-drink partner, Secretlab as gaming-chair provider and Raidiant as tournament organizer and broadcast partner. Activations include sponsored broadcast segments, rewards, branded match moments, community tournaments and event production.
Real Madrid Women × ATValor Renewal
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