THE BRAND COLLABORATION WIRE

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Buzz.

See which brands are working together, what they created and where you can explore it.

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Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

Akro × Herbal Goods

Herbal Goods x AKRO limited-edition HAZE pack

AKRO collaborated with Vancouver-based Herbal Goods on a limited-edition HAZE fragrance pack containing a Herbal Goods Signature Box.

Vancouver, CanadaBeauty

Image for Akro and Nicolas Cloiseau collaboration

Akro × Nicolas Cloiseau

Nicolas Cloiseau x AKRO chocolate collaboration

AKRO partnered with French master chocolatier Nicolas Cloiseau to create 100 artisan chocolate bars inspired by the DARK fragrance.

Grasse, FranceBeauty

Akro × Robert Bondar

Robert Bondar x AKRO limited-edition INK fragrance

AKRO partnered with London street artist Robert Bondar to personalize 100 numbered INK fragrance boxes with a custom design.

London, United KingdomBeauty

Image for Veronique Gabai and Agence de Parfumerie collaboration

Veronique Gabai × Agence de Parfumerie

Agence de Parfumerie Welcomes Veronique Gabai to Its Brand Portfolio

Agence de Parfumerie announced a partnership with Veronique Gabai to represent the luxury fragrance house in its portfolio.

Beauty

Diptyque × The Dominick

Diptyque partners with The Dominick for a full-sensory hotel collaboration

Diptyque and The Dominick created a hotel experience featuring Diptyque's New York fragrance in the lobby, in-room bath amenities, bespoke penthouse gifts and an exclusive minibar collection.

New York, United StatesBeauty

Image for Charlotte Tilbury and Warner Bros. Pictures and Practical Magic 2 collaboration

Charlotte Tilbury × Warner Bros. Pictures × Practical Magic 2

Charlotte Tilbury Beauty Is the Exclusive Makeup, Skincare and Fragrance Partner of Warner Bros. Pictures’ Practical Magic 2

Charlotte Tilbury identifies itself as the exclusive makeup, skincare and fragrance partner of Warner Bros. Pictures’ Practical Magic 2, including a Pillow Talk Blush Balm Lip Tint featured on screen.

Beauty

Ghawali × Scandinavian Cosmetics

Ghawali enters the Nordic market through an exclusive Scandinavian Cosmetics partnership

Scandinavian Cosmetics announced an exclusive partnership to bring Ghawali's Arabic niche fragrance portfolio to the Nordic market and develop the brand's presence there.

Beauty

Penhaligon's × Maggi Hambling CBE

Penhaligon’s unveils Maggi Hambling fragrance collaboration

Penhaligon’s created limited-edition Endymion Concentré bottles with artist Maggi Hambling, including bespoke ribbons, numbered and engraved bottles, special cases and signed prints.

Multiple locationsBeauty

Ginori 1735 × Luke Edward Hall

Ginori 1735 collaborates with Luke Edward Hall on tableware and home fragrance

Ginori 1735 and artist-designer Luke Edward Hall created the Il Viaggio di Nettuno tableware collection and the Profumi Luchino home-fragrance collection.

Food & Drink · Food & Gourmet

Memo Paris × The Park Lane Hong Kong

Memo Paris x Park Lane Hotel Afternoon Tea Set

Eternal Beauty Holdings published a Memo Paris and Park Lane Hotel afternoon-tea collaboration, a genuine hospitality experience combining the fragrance brand with a hotel offering.

Hong Kong, Hong KongBeauty

HABIBI NY × Amelie Jacquin × Quentin Bisch × Christian Provenzano

HABIBI NY fragrance collaborations with named perfumers

HABIBI NY works with named independent perfumers to develop its fragrance creations, including Amelie Jacquin, Quentin Bisch and Christian Provenzano.

New York, United StatesBeauty

Casino de Monte-Carlo × Casanera

Casino de Monte-Carlo collaborates with Casanera on Golden Night fragrance collection

Casino de Monte-Carlo and Casanera created Golden Night, a fragrance and home-scent collection combining Corsican identity with the glamour of the Monte-Carlo Casino.

Monte-Carlo, MonacoReal Estate & Property

Image for APOTHEKE and Norman Rockwell Family Agency and IMG Licensing collaboration

APOTHEKE × Norman Rockwell Family Agency × IMG Licensing

APOTHEKE launches Norman Rockwell fragrance collaboration

APOTHEKE entered an exclusive licensing deal with the Norman Rockwell Family Agency to create a limited-edition candle collection using Norman Rockwell artwork on specialty vessels and packaging. The collaboration was facilitated by IMG Licensing.

New York, United StatesHome & Design

Image for L'Objet and Ruan Hoffmann collaboration

L'Objet × Ruan Hoffmann

L'OBJET x Ruan Hoffmann

L'Objet collaborated with South African artist Ruan Hoffmann on a series of decorative and fragrant home objects using his signature wit and humor in bold, playful designs.

Home & Design

Image for Rhode and Alexandra Leclerc collaboration

Rhode × Alexandra Leclerc

rhode <3 alexandra leclerc

rhode launched a shimmery collection including a limited blush, fragrance-inspired tint and accessories designed in collaboration with Alexandra Leclerc.

Beauty

Image for ROJA and Neiman Marcus collaboration

ROJA × Neiman Marcus

ROJA creates Neiman Marcus Parfum exclusively for Neiman Marcus

ROJA and Neiman Marcus created an exclusive fragrance offering, bringing the British perfume house into a named department-store collaboration.

Beauty

LAFCO × The Colony Hotel

LAFCO and The Colony Hotel create Pink Paradise fragrance collaboration

LAFCO collaborated with Palm Beach hospitality brand The Colony Hotel on Pink Paradise, a tropical fragrance collection spanning candles and diffusers, inspired by the hotel's signature aesthetic and hospitality experience.

Palm Beach, United StatesBeauty

La Liga × StreamSafe × NAGRAVISION × Swiss Football League × National League × Bundesliga × Premier League × UEFA × CANAL+ × Swisscom × Sky × DAZN

LALIGA joins StreamSafe anti-piracy alliance

LALIGA joined StreamSafe, an international alliance promoting safe and legal content consumption through a campaign to be rolled out across stadiums, platforms, cinemas, media outlets, and digital channels.

Sports

Viktor&Rolf × L'Oréal

Viktor&Rolf’s ongoing fragrance collaboration with L'Oréal

Viktor&Rolf and L'Oréal maintain a long-running collaboration in the luxury fragrance segment, including the Flowerbomb and Spicebomb franchises.

Beauty

Skeem Design × Victoria and Albert Museum

Skeem Design and Victoria and Albert Museum Home Fragrance Collaboration

Skeem Design collaborated with London's Victoria and Albert Museum on a series of candles and fragrances inspired by designer C.F.A. Voysey's artwork.

Home & Design

Antica Farmacista × The Beverly Hills Hotel × Hotel Bel-Air × Montage Hotels × The Ritz-Carlton New York, Central Park

Antica Farmacista expands into luxury hospitality scent design

Antica Farmacista's own history says the company expanded from fragrance and bath-and-body products into luxury hospitality, developing bespoke fragrances for multiple named hotels.

Beauty

Marni × Coty × Cucchi

Marni expands beyond fashion through Coty beauty licensing and MARNI x CUCCHI

Marni’s official Cosmos of Marni page identifies MARNI x CUCCHI as an experience celebrating Milanese social rituals and also references Marni’s partnership with Jacqueline Sullivan Gallery. Separately, Coty announced a long-term licensing agreement with Marni to develop, produce and distribute fragrance and beauty products.

Milan, ItalyFashion

Image for Frederic Malle and Acne Studios collaboration

Frederic Malle × Acne Studios

Frédéric Malle Collaborates with Acne Studios

Announced in 2024, Acne Studios par Frédéric Malle remains listed on Acne Studios' official product page. The co-created eau de parfum brings the fashion and fragrance houses together.

Beauty

Image for Nette and Studio Dévé collaboration

Nette × Studio Dévé

Nette x Studio Dévé perfume necklace

Studio Dévé designed a sterling-silver fragrance necklace in collaboration with Nette; each purchase includes a Nette fragrance discovery set.

Beauty

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

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Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.