THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Levi’s describes its relationship with Beyoncé as a collaboration spanning campaign work and the BEYONCÉ X LEVI’S denim collection, including Western Crystal 501 Curve jeans and a trucker jacket.
The Snow League announced Eileen Gu as a global ambassador. The role includes helping promote inclusivity, innovation and the global visibility of competitive winter sports.
haruharu wonder hosted two exclusive masterclasses in New York City and Chicago with facial sculpting expert Joseph Carillo.
Insperity announced a multiyear brand partnership with Tiger Woods and related TGR entities; Woods serves as a brand ambassador and the partnership supports several golf and foundation events.
Exame reports that Vinícius Júnior became Havaianas' global ambassador in 2026 and that the agreement includes two collections: one inspired by videogames and another referencing his trajectory and origins.
Cosmoprof Asia 2026 will include Glamorous Hong Kong, a professional hair and beauty showcase organized by Pivot Point (China) Education Fund Ltd in collaboration with the Hong Kong Image Designer Association (OMC Hong Kong).
Dr. Martens and Sage Nation launched their first collaboration, combining British and Japanese manufacturing spirit in a co-created footwear collection.
Dries Van Noten collaborated with Dutch artist Bouke de Vries on five sculptural, porcelain-based limited editions of the Maison’s Soie Malaquais fragrance.
FII Institute announced a strategic partnership with NHC to advance sustainable, inclusive urban communities. NHC will bring its expertise in housing and community development to FII platforms and engage with investors, policymakers and other leaders.
Fossil and Crosley collaborated on vintage-inspired accessories: limited-edition Fossil watches styled after Crosley turntables and a custom Crosley record player co-designed by the brands.
CHIMI and Maison Kitsuné created an exclusive eyewear collaboration that reimagines CHIMI silhouettes using both brands’ stylistic codes.
Cole Haan entered a distribution agreement with FJ Benjamin, which planned to open Cole Haan retail and outlet stores and launch e-commerce operations in Singapore and Malaysia.
Doha Festival City Mall and the Qatar Sports for All Federation signed a cooperation agreement to organize joint sports programs, community events and health-awareness initiatives at the mall, including the Mall Steps Challenge.
Georgia Athletics will host 10K Day Presented by Buffalo Wild Wings during its women’s volleyball match against Tennessee.
Penfolds’ Beyond the Flavours culinary exchange features Mauro Colagreco, chef and owner of three-Michelin-starred restaurant Mirazur.
Perplexity announced a government-wide partnership enabling federal agencies to acquire Enterprise Pro for Government through the General Services Administration's Multiple Award Schedule.
EA SPORTS FC Pro Mobile's 2026 ecosystem includes publisher-led qualification routes operated by Tencent in China, Nexon in Korea and Garena in Vietnam, alongside other partner-league pathways.
The 1883 Collective and Fighting Hawks Sports Partnerships will support North Dakota Athletics student-athletes through deal facilitation, management and support services.
Bagatelle Group and Mytheresa created a luxury fashion and fine-dining experience combining private shopping sessions, cocktails, and a yacht setting.
Ole Miss Athletics described The Grove Collective as a key partner providing athlete-focused content, public appearances, special events and fan opportunities. Magnolia Sports Group will source NIL opportunities, while Ole Miss Sports Properties and Learfield will align businesses with the department and its student-athletes.
Red Bull continues as the LEC’s Official Energy Drink through the end of 2026, with activations at the Riot Games Arena and support for league broadcasts and teams.
XDOTG entered an exclusive agreement with Canucks Sports and Entertainment to operate and manage the Vancouver Surge during the 2026 Call of Duty League season.
The Formula E team page documents the ongoing co-title partnership between Kiro Race Co and CUPRA.
Familia Torres worked with MMI, Dubai Duty Free and Emirates Leisure Retail on an exclusive Celeste Crianza edition sold through Dubai Duty Free and featured in Emirates Leisure Retail food-and-beverage outlets at Dubai International Airport.
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