THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Anthropic and GSA expanded their partnership through a new agreement providing government partners a 40% discount across Claude products and launching an implementation-support program.
The Milwaukee Admirals announced three Brewers-themed promotions as the teams enter their 22nd season as corporate partners, including a co-branded shirt, a combined bobblehead and a Brewers ticket offer.
Clockenflap’s 2026 festival is financially supported by Hong Kong’s Mega Arts and Cultural Events Fund, administered by the Culture, Sports and Tourism Bureau.
Perplexity announced a government-wide partnership enabling federal agencies to acquire Enterprise Pro for Government through the General Services Administration's Multiple Award Schedule.
cuddle+kind says every doll purchase supports meal donations administered through partnerships with World Food Program USA, Children’s Hunger Fund, Breakfast Club of Canada and Feeding America.
Tasty Ribbon partnered with Impact Business Development Consulting LLC as its US business-development partner for the New York Metro area. IBDC also managed Tasty Ribbon’s social-media presence and helped build its B2B roadmap.
The 2026–2027 China Badminton Club Super League was announced under the title “Li-Ning China Badminton Club Super League,” with the season scheduled to open in Hangzhou on November 26, 2026.
Clockenflap’s official announcement confirms financial support from Hong Kong’s Mega Arts and Cultural Events Fund for the 2026 festival.
EgyptAir signed a cooperation protocol with Al-Jazira Sports Club, becoming the club’s official carrier and providing travel services for its teams and administrative apparatus, plus member privileges.
Abu Dhabi Festival’s parent organization ADMAF is co-producing Algarabía with Museo Universidad de Navarra and Khawla Art & Culture for its Arab-world premiere in Abu Dhabi.
The 2025–2026 China Badminton Club Super League is identified as the “Li-Ning · China Badminton Club Super League,” establishing Li-Ning as the competition’s title sponsor.
Uffizi Galleries’ “Spostare lo sguardo” museum performance visits for under-30s are offered with free admission through support from Unicoop Firenze.
SeaWorld San Diego offers Carl’s Jr. customers discounted single-day admission tickets through a named promotional partnership.
Mastercard sponsors the museum’s Monday free-admission programme and provides Mastercard customers with museum discounts and Priceless experiences.
Admazing states that it collaborated with P&G’s Always brand to expand reach among U.S. Hispanic and general women audiences using interactive advertising within mobile games.
Everland Resort is running Samsung Card-specific admission promotions for Everland and Caribbean Bay. Everland’s official partnership page separately identifies Samsung Electronics as a facility and event partner, confirming a broader commercial relationship between the resort and Samsung entities.
Emirates and OWWA signed an MoU covering welfare, repatriation, reintegration, livelihood and community-engagement collaboration.
HSBC is Principal Global Partner and Global Development Partner of BWF, Title Sponsor of the BWF World Tour and World Tour Finals, and Premier Sponsor of the BWF Major Championships.
China Southern's official Sky Pearl Club information describes partner-airline privileges for eligible members, including American Airlines-operated or codeshare flights and access to American Airlines Admirals Club lounges.
HSBC and the Badminton World Federation launched AirBadminton and opened free public courts across China.
Admazing describes its collaboration with P&G’s Always brand to expand reach among U.S. Hispanic and general women audiences through interactive advertising within mobile games.
SeaWorld San Diego offers Carl's Jr. customers a discounted single-day admission ticket through a named partnership.
SeaWorld San Diego offers Carl's Jr. customers a discounted single-day admission ticket through a named partnership.
Ocean Park Hong Kong and AEON offer cardholder discounts on admission, the Halloween Triple Terror Combo and selected in-park food, retail and FasTrack purchases. The promotion runs until 1 November 2026; Halloween Fest ticket dates include 9 October–1 November 2026 on specified dates.