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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Xumo partners with The Trade Desk to expand direct access to premium streaming inventory

Xumo×The Trade Desk×FreeWheel
Official image for Xumo partners with The Trade Desk to expand direct access to premium streaming inventory
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Xumo announced a direct supply-path connection to its premium streaming inventory through The Trade Desk's OpenPath, implemented through FreeWheel. The arrangement gives advertisers and agencies more direct access to Xumo's connected-TV inventory.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
New York, United States
Source checked
September 28, 2026

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