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Xumo
Follow Xumo across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Xumo collaborations
Creator TV launches on Xumo Play
Sabio’s Creator Television launched as a FAST channel on Xumo Play, bringing creator-led programming and digital talent to Xumo viewers and potentially to third-party streaming platforms through Xumo distribution.
Official collaboration · Toronto02 · Sep 15, 2026NASCAR and Comcast renew partnership supporting Xumo’s NASCAR ecosystem
Comcast and NASCAR renewed their decade-long partnership, with Comcast continuing as a Premier Partner of the NASCAR Cup Series and title sponsor of the Xfinity Series. The relationship supports Xumo’s broader NASCAR content and fan-experience ecosystem.
Official collaboration · Global03 · Sep 15, 2026Xumo and NASCAR expand free racing content and fan experiences
Xumo announced a NASCAR Channel on Xumo Play and a NASCAR hub on Xumo streaming devices. The relationship includes free live and on-demand racing content, Xumo’s role as a founding partner of the Chicago Street Race, and immersive “Easy Street Pit Stop” experiences at select races.
Official collaboration · Global04 · Sep 15, 2026Xumo and Target expand availability of Hisense Xumo TVs
Xumo teamed up with Target to offer Hisense Xumo TVs, expanding retail availability to nearly 8,000 U.S. locations.
Official collaboration · Global05 · Sep 15, 2026Xumo connects its premium streaming inventory through The Trade Desk OpenPath
Xumo launched a direct supply-path connection to its premium streaming inventory through The Trade Desk’s OpenPath, enabling more direct connected-TV buying and measurement access.
Official collaboration · New York06 · Sep 15, 2026Xumo expands partnership with Google TV to distribute and monetize FAST channels
Xumo expanded its partnership with Google TV to distribute and monetize FAST channels through Google TV Freeplay, allowing advertisers to buy inventory through Xumo on the service.
Official collaboration · Global07 · Sep 15, 2026Xumo launches advanced identity solution with TransUnion, The Trade Desk and LiveRamp
Xumo introduced an advanced identity solution combining Xumo first-party data with third-party data solutions from TransUnion, The Trade Desk and LiveRamp for privacy-conscious audience targeting, campaign measurement and transparency.
Official collaboration · New York08 · Sep 15, 2026Xumo powers Sharp AQUOS QLED smart TVs
Sharp selected Xumo TV to power its 2025 AQUOS QLED 4K UHD smart TVs, integrating Xumo navigation, voice search and streaming applications into Sharp’s television products.
Official collaboration · GlobalFor Xumo teams & agencies
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