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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Pepsi-Cola of Madison Renews Official Wisconsin Athletics Partnership Through 2028–29

Wisconsin Badgers×Pepsi-Cola of Madison
Official image for Pepsi-Cola of Madison Renews Official Wisconsin Athletics Partnership Through 2028–29
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Pepsi-Cola of Madison renewed its official Wisconsin Athletics partnership through the 2028–29 season, including fan activations, athlete endorsements, NIL activity and Badgers Give Back support.

Current status
Happening now
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
Madison, United States
Source checked
September 10, 2026

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