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Wisconsin Badgers
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Latest Wisconsin Badgers collaborations
Wisconsin Athletics extends Gatorade partnership as official sports drink
Wisconsin Athletics extended its partnership with Gatorade, which remains the official sports drink of the Badgers. Gatorade supplies hydration products to all UW student-athletes and maintains branding within athletic facilities, locker rooms and sidelines.
Official collaboration · Madison02 · Sep 10, 2026Pepsi-Cola of Madison Renews Official Wisconsin Athletics Partnership Through 2028–29
Pepsi-Cola of Madison renewed its official Wisconsin Athletics partnership through the 2028–29 season, including fan activations, athlete endorsements, NIL activity and Badgers Give Back support.
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