THE CHINWAGY BUZZ · FIRST VERIFIED WORD

WHOOP and Samuel Ross launch PROJECT TERRAIN performance-fashion collaboration

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

WHOOP appointed Samuel Ross as Global Creative Director for a multi-year collaboration titled PROJECT TERRAIN, including a capsule collection and limited-edition customized WHOOP bands.

Current status
Official collaboration
Known availability
Started 2026-01-15; the official source does not state an end date.
Place
London, United Kingdom
Source checked
September 9, 2026

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