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01 · Sep 9, 2026

WHOOP and Samuel Ross launch PROJECT TERRAIN performance-fashion collaboration

WHOOP appointed Samuel Ross as Global Creative Director for a multi-year collaboration titled PROJECT TERRAIN, including a capsule collection and limited-edition customized WHOOP bands.

Official collaboration · London 02 · Sep 5, 2026

Hublot and Samuel Ross strengthen their design partnership with Big Bang Unico SR_A

Hublot and British designer Samuel Ross introduced the Big Bang Unico SR_A, described as the first signature SR_A model equipped with Hublot’s Unico chronograph calibre.

Official collaboration · Milan

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