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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

VML named lead U.S. social agency for Maybelline New York and essie

VML×Maybelline New York×essie

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

VML was appointed lead U.S. social partner for Maybelline New York and essie for 2026, covering social strategy, content production, social listening, community management and cultural activation.

Current status
Happening now
Known availability
Scheduled from 2026-03-03 through 2026-12-31. See the official source for details.
Place
International, United States
Source checked
September 18, 2026

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